daringdeveloper

Pretty hypocritical: Saying "companies should have values" in some cases this means taking a side in social/political debate and the consequence a shutting down of free speech.
How do you think a person working for Apple would feel when the company they work for expresses "values" associated with one political cause
and therefore get pressured into following the "company values" against their own conscience? Or alternatively get ostracised by colleagues
when they try to freely express their opinion?

"Companies having values" is in conflict with diversity and freedom of speech when the context of the value is one side of a political debate.

Tim, If you want to truly support free speech, don't force "Apple" to takes sides in current political or social issues. Just express the generic values for example: "diversity" which should allow for the freedom of speech of opinions other than that of the upper Apple management. When you speak out on one side of a debate it should never be as CEO.
You should make it clear your opinion is not an "official Apple value", rather you personal view, which, by the way, carries a lot on influence just by being yourself. But don't use Apple, which consists of a diversity people with many different opinions to falsely represent your own opinions.

Companies (and CEOs) should be aware of their moral role in society which is to obey the laws, contribute back to the community and respect the diversity of all people.
It is immoral of a company to misuse its power to in debates that the community should resolve on its own through open and free debate.

As soon as companies speak for their employees they are silencing or drowning smaller voices in the community.
As soon as companies sponsor political causes or lobby groups they create a massive imbalance in the fair and open exchange of ideas.

Don't get me wrong. I love Tim Cook and what he does as CEO for Apple and the IT and music industries - but that's where the CEO's and company's sphere of influence should end: at IT and music INDUSTRIES.
I also love the fact that Tim, personally speaks out about human rights and is engaging in the debate. But when these two get mixed up there is a conflict of interest and an abuse of power.

Food for thought

Actually inside your nose is the best place to collect body related data.

I predict Apple will launch a nose ring that monitors:
Blood sugar levels
Blood oxygen
Heart rate
Detection of cold/flue symptoms of the sinus - allowing early warning.
etc.

But more importantly it will monitor your breathing rate from both nostrils separately.
This is very important for diagnosing sleep apnea and related conditions.

When it detects you are not breathing (or snoring) it can trigger a noise or electric jolt to wake you up to start breathing again.

It will also double as a microphone for your iPhone when using the new wireless bluetooth ear buds allowing you to have no wires at all when taking a call.

Finally it will send electric current into snot to dry it out, break it up and allow it to fall out cleanly - you'll never need to blow your nose again!

Cheers