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Sure, a lot of the most popular TV shows recently have incluced a lot of violence / sex. That doesn't mean though, that another block buster can't be focusing on something else. Also, we don't know "how clean" Apple wants their content. Thus far no one has seen any final show / movie.
My take on the whole AppleTV+ is that the main objective is to lure people into using the TVApp. With Disney showing lower prices and an interesting catalogue, Amazon having a very large library in there and probably other smaller content providers hopping on the train (HBO), Apple just needs a hand full of good shows and a reasonable price to get people signing up. They don't care that much how many people are buying one or two devices or signing up for how many of their services. Just slowly but steadily making their ecosystem larger and better until no one can really escape it.
Sure, GOT is a brilliant show. But who says that producers, writers, directors can't create something that big without blood and explicit content? Personally I prefer HBO over Netflix - not because of t*ts, but because I see 30 shows offered (not 3.000) and most of them are really good.