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  • Apple debuts new $5999 Mac Pro with up to 28-core Xeon processors

    SIX THOUSAND DOLLARS? Exactly how many pros could afford such a thing? This is not the 1980s with the Mac FX. 90% of professional Mac owners can only spend $3K or $4K.

    Apple continues to grow even more out of touch with reality. Believe it or not, graphic designers are paid dirt, even those in more senior positions. And Apple expects these guys to spend 1/8 of their annual takehome pay on a computer? Perhaps Apple should drop the 400% profit margin and return to the notion of giving a damn about their users. Greedy SOBs.

    I have been waiting for something to replace my totally maxed-out MacPro tower - something with expandability, etc., but this ain't it.
  • Watch: Apple's iMac Pro vs 2013 Mac Pro (Part 1) - benchmarks and specs

    Still waiting for a pro modular. The cylinder was ridiculous – form over function and the all-in-one approach is only for mid-range pros. I'll continue to use my tower until an actual from-the-ground-up Mac _finally_ arrives. We haven't seen the introduction of a totally _serious_ pro machine in a new form factor since the arrival of the G5, which was FOURTEEN years ago. I will never understand Apple's mentality regarding high-end pro users. It is ridiculous.
  • Stop panicking about Apple's rumored switch from Intel to its own chips in the Mac

     Regardless of how many Mac users actually run Windows, the fact that the Mac can do this is a big deal for people who might migrate to the Mac.
    If Apple ditches Intel, it will put up a barrier that will ultimately bad for  the Mac.
    My concern is Apple's ivory tower approach. The company has a very spotty success rate in retaining useful, practical technologies. It tends to focus on the new and shiny and, due to it's aloof mindset, tons of great and useful features have simply been forgotten and then left behind.
    If Apple decides to cut itself off from compatibility with Windows apps, it will hurt the company, in terms of the number and variety of apps available, including those that are key to businesses making decisions to buy Macs.
    Having spent my career in corporate settings, I know how businesses think and I am also very familiar with the complete weirdness and paranoia of the Windows-centric IT people. If Apple leaves Intel iron behind the IT people will loudly proclaim that they will want nothing to do with Macs and, with thousands of businesses out there, it will hurt Mac sales.
    I lived as an adult computer user through the eighties and the nineties. Apple should remember the nineties and learn from the experience of those years. 
  • Apple 2017 year in review: The 'Pro' desktop market is revisited with the iMac Pro, with m...

    I want a box, not an iMac. I have a great monitor setup and I do not need to toss them and buy a machine I can't expand.
    Frankly, when they came out with the cylinder design, I smacked my head. This was just more of Apple's ivory tower BS, where design is more important that function and practicality. I've been hanging onto my tower, waiting for Apple to pull their heads out of their tailpipes and give us something with the internal expandability of the tower but at a smaller size.
    As for external peripherals, my desk is occupied with dual 27s, a pair of pro reference speakers, a printer and a scanner, and my Mac and RAID are happily ensconced beneath my desk. My video IO is on a card in my tower, which also has cards selected for my particular situation.
    What I do not need is to add _more_ peripherals on my desk and I do not need to pay for things I don't need and have almost-great for the stuff I do need.
    As for the iMac pro, the price is ridiculous (one third of which goes to pay for the freakin display). The format is ideal for the intermediate user and has everything they need, but how many companies would be willing to blow that much money for a half dozen seats of this particular Mac. They would rather have their intermediate users on $2K iMacs. The serious pros need something other than an all-in-one.
    Why is this so _achingly_ difficult for the hookah-smoking caterpillars at Apple to understand this?
  • The 2019 Mac Pro will be what Apple wants it to be, and it won't, and shouldn't, make ever...

    At least 50% of pro users don't really need a super powerful machine. Of the others, 80% can be happy with an iMac Pro. Of the others – around 10% of pros – they need a machine that is fast, with tons of RAM, and can be expanded up the wazoo. If Apple were to build such a machine, 25% - 30% of pro Mac users would go for it – some for what it is and the rest simply because it is top of the line.

    Being a creative pro for 25 years, I am tired of Apple tossing iron at me that is essentially prosumer gear. In terms of expandability – without covering the desktop in peripherals – Apple hasn't come out with a new format since the PowerMac G5 in 2004 – twelve freaking years ago.

    When the cylinder came out I expected this to be followed by a matching expansion chassis that would mate precisely with the back of the cylinder. That was five years ago. It never happened. If they are talking about a modular system, this approach would do it. The only thing to hit the market that would fit into this concept was the rack chassis from Sonnet. Apple could have done it better.

    In the meantime, I will continue to wait for Apple to recognize that top level pros need Macs, too.

  • 20 Years of iMac: Steve Jobs iconic internet machine that courageously reinvented Apple

    Apple spent a decade doing brain-dead marketing, preaching to the choir and taking their traditional ivory tower approach to absurd levels. Every evening you would see as many as two dozen commercials promoting Intel, Compac, HP, etc. When jobs fired (the vastly underappreciated) Gil Amelio he made some great decisions - getting rid of the Performa glut, the Newton, and a bunch of other stuff, then he recreated the original all-in-one Mac with a 1998 perspective. Other than being the first to create a mass-produced computer with USB, there wasn't any thing revolutionary about the guts of the machine. The looks were polarizing, however. You either loved it or hated it, but by 2000 just about everytype of product was using the iMac look - travel irons, alarm clocks, whatever. Plus PC manufacturers started slapping colorful plastic panels on the front of their boxes.

    Simultaneously with developing the iMac, Jobs spent tons of money on the Think Different campaign. I remember seeing a 73 foot tall banner on the side of a building in Chicago. The campaign was not about a product. It was about telling the world that Apple was not irrelevant. It bought Apple time to develop an iconic product and when the iMac arrived, people responded with a huge amount of enthusiasm. It was a masterful stroke. And then they had the five colors, then the more sedate gray version for offices, and so-on. And then came the lampshade iMac, which was also revolutionary and even more stunning. And then came the I'm a Mac campaign, which was what we Mac users had been requesting for an entire decade.

    Jobs made some missteps, such as the totally cool but expensive and underpowered Cube, but what he did right was truly excellent. Some say that the iMac saved Apple. It was Steve Jobs double-threat of innovation and marketing that saved Apple. I'm glad he did. If I had seen another magazine cover saying "Apple is Dead" it would have been too much.
  • Apple expresses interest in autonomous vehicle testing in letter to NHTSA

    To those of us who have followed this over the years – including hirings, firings, reshuffles, patents, and more – it is clear that Apple is not going to become an automobile manufacturer. 

    Rather, their focus will be on connectivity and automation. The self-driving car technology is not about upholstery, carpeting and glass but about factory-added technology – Apple eventually working with a number of automakers to include Apple technology packages. The first stage of this is CarPlay, which is now being deployed as an option with various automobiles.

    Would I ever drive an Apple-branded car? Hardly likely. I know my price range, which is similar to that of 80% of Americans, and an Apple car would not be in my budget. Apple tech in a car? You bet.