unclemick

I think this is actually what the article implies but not for a full feature or episode. Likely for Apple productions to shoot BTS video. This rig would be perfect for putting Vision Pro users "on set" to see takes of their favorite Apple produced TV shows. I think they will shoot several scenes like this for each episode giving significant value add for investing in the Vision Pro. In the future, they may improve upon the camera tech to actually shoot an immersive episode, but in true Apple fashion, this is a baby step in the technology, but a huge leap in differentiating Apple content from Netflix or Prime. When released, it will be yet another unique Marketing bullet that others will have difficulty replicating or competing with.