henry 3 dogg

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henry 3 dogg
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  • After abandoning iAd revenue, Apple Inc can reintroduce an ad-free internet

    henry 3 dogghenry 3 dogg

    Robin:  Holy smokes Batman....
      
    Batman:  What is it Robin?

    Robin    :  Did you see that?

    Batman    :  No Robin, I didn't...

    Robin    :  It was one of the most well written articles I have read in a while, regarding Google vs Apple.  

    Batman    :  How well was it Robin?

    Robin    :  So well I took time to register as a user on Appleinsider so I could tell the author great job, and to keep up the good work, but his name is nowhere to be found.
    If I hadn't already been registered, I would have done the same.

    The only statement that I would take issue with is "In Search, Google's core competency, ..."

    Google is pretty good at search.  But it's core competency is tracking search and leveraging the results of that tracking to make money from advertisers.

    Search is quite complex but most of the trickier things that Google have done relate to the bulk capture and exploitation of that tracking data.

    The search itself simply isn't that big a job if one doesn't seek to directly exploit the results.

    I strongly believe that Apple could and should produce a search engine that is at least as Good as Google's plus secure and confidential.  And should then give access away for free, initially from any Apple device / OS,  and later, perhaps, from Chrome and Android too.  In conjunction with Ad blocking, this would make the online world a better place.



    palomine

  • After abandoning iAd revenue, Apple Inc can reintroduce an ad-free internet

    henry 3 dogghenry 3 dogg

    xbit said:
    Only a couple of paragraphs on the interesting question of why iAds failed, buried at the bottom of the article.

    The problem with iAds was the same problem that Apple Maps now suffers - a lack of ubiquity. If I'm an advertiser, I want my campaign to work across the web and mobile. iAds made that less cost-effective. 
    As a Maps user I don't see a lack of ubiquity.  Apple maps is on all of the systems I use.

    What killed iAds early on what that advertisers didn't want to pay several times a much to advertise in an environment with a fraction of the advertising.  And since Apple couldn't in practice keep out the cheap bulk advertising, it was never a flyer.