techguy
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The "Digital Touch" of the Apple Watch is not a new thing, and Apple copied it from Pantech's Love Connection announced and sold in 2008. See, http://www.cnet.com/news/pantechs-love-connection-phone/
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Maybe Apple got much less pre-orders than the targeted so it reduces manufacturing order by half. In a marketing point of view, this looks good just like that it implemented a trade-in program to keep iPhone sales rather than lowering its sale price.