jasonpolk
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Thank you, Splif. I'm actually a massive fan of Apple products. I think the company as a whole does a great job. This, however, is a misstep. I'm a graphic designer with 20 years of advertising, branding, and marketing under my belt, so I'd like t…
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It kind of shows that being the CEO of a retailer that only sells its own product (Burberry) doesn't make you an expert on branding or selling. All this does is dilute the third-party product branding. Mophie has lovely branding, as does BlueLounge,…