odysseus1923

Maybe because Apple has become such a behemoth in the same way as Microsoft did 15+ years ago that they are incapable of radical innovation and have been caught and passed by it's competitors. Which in many way is not surprising as it is the way of natural selection. Are Apple likely to risk sales of the iPhone for a radical new design / device which might flop, of course not. Given where they are these days they are never going to be that innovative company like when Steve Jobs returned who had to otherwise they would have gone bust. For those who don't know or remember they had to to be bailed out by Microsoft to the amount of around $600m if I remember correctly. Apple are primarily a hardware company as that is where they make their money, but of course with some great software on top, otherwise I wouldn't have been using Macs for the past 20 years. Google / Alphabet are primarily a software company but of course selling a limited amount of hardware. Amazon are primarily a software services company fulfilling hardware delivery. Hardware is easy to copy as has been proven with the many iPhone lookalikes, plus of course the "free" software thrown in. For services there will always be alternative competition though not necessarily on the scale of Amazon. For Google however they are pretty much unrivalled in the amount of information they are able to gather. So if the future is in AI which is after all based upon "information" then they are at the moment ultimately heads and shoulders above everyone else. If you compare Siri, Alexa and Google, Siri is well behind. Time will tell, but I know who my money is on at the moment and it ain't Apple.

Siri is useless, it doesn't understand simple tasks. I just tested it trying to send an email to myself and it failed to recognise or understand what I was saying in order to complete the request, Google's voice recognition system is miles ahead. Apple need to get of their lazy arse and get on with it as this is becoming a major component of tech.