1983

This seems more like wishful thinking than fact.

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1983
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  • Exodus of original Siri team continues at Apple

    Not all that surprised. Siri hasn't advanced at the rate it should of by now. I don't use it and most people I know who use Apple products don't either. I have tried on a few occasions to go back and see if it has improved at all over the years, it hasn't! And still feels like a step backwards after Google Now. Yet another neglected and there for sub-par service from Apple like Airplay, iCloud and others...Cue be gone! That guy and Cooks apathy IMO are largely responsible for the abysmal state of Apple's services. They're a hardware company first and foremost and still don't seem to be able to get past that, even though they really need to now.
    caliroger wadepatchythepiratekpluckicoco3
  • Apple seeks input from top podcasters as it weighs future of medium

    I hope Apple listens to these people and will do something about this. So Podcasts don't end up going completely stagnant or dropped like many of Apple's other services. And again I say Cue be gone! He's the albatross around Apple's neck!
    patchythepiratepalomine
  • Rumor: 'iPhone 7' may not ship with Apple's Smart Connector after all

    Well if they're reinstating the rumoured headphone jack then there's less of a need for the rumoured Smart Connector to provide charging duties while the Lightning Connector's being used as the headphone jack is there. 
    bb-15kermit4krazy
  • 'Intentional' culture clash between Apple, Beats causes friction, aims to 'create something groundb

    To this day I still see very little evidence that spending $3B on Beats was worth it. If there is any increase in the "other" line on Apple's financials it's due to Watch, not Beats headphones. And it sure seems there was/is a definite culture clash Iovine and the Beats team in LA and Apple employees in Cupertino. Was it not possible to get a streaming service off the ground without Jimmy Iovine? I find that hard to believe. Unless Eddy Cue isn't the master deal maker he's made out to be.
    I wish the fighting had led to Cue's departure. He's the real weak link in the e-suite. 
    I agree...Cue be gone!
    rogifan_newlord amhran
  • 'Intentional' culture clash between Apple, Beats causes friction, aims to 'create something groundb

    Those interested in the benefits of the Beats acquisition might also note that Beats was probably one of the strongest brand identities of any company from the last decade. Look at all the young athletes who will wear colorful Beats headphones to interviews and photo shoots simply as a fashion statement. Beats is resonant with communities and demographics that Apple has yet to strongly connect with. And when you look at all of the marketing videos Apple has produced in the last 24 months it is very clear that they are ready to reach out to those underserved communities.

    Music and musicians have been the primary driver of Apple's overall business for a long time. The functionality of iPod and iTunes were what first caught mainstream attention; the prevalence of ProTools probably had a lot to do with the decent hardware that became available, and the glowing Apple logos emanating from every DJ booth in the world gave the youth a clue that spending $2000 every year on a laptop was a good way to turn your passion into a high-paying job. Not to mention that the iTunes Store was the predecessor of all "cloud services" and the technology developed therein has been leveraged to excellent effect.

    People love to say that Beats headphones aren't the best at that price, but they do sound great, and they have the durability, portability, and comfortability to edge out just about anything else when the wearer is going out in public. It's a beautiful brand that refuses to compromise on either form or function - much like Apple. When you can create high-grade hardware in incredible quantities, just a few years after entering a saturated market, and generate unmatched visibility for your icons and logos and colors and ad-hoc spokespeople, while filling a series of needs that has exponentially ratcheted up (as people listen to more music and have access to high-definition stuff on the go), I don't think you need to really fret about the price of the acquisition.
    I agree with you in that Beats marketing and image amongst youth culture is unmatched by any other brand in this category. But excellent build and sound quality...no way! Before Apple's acquisition of Beats they were over-priced plasticky crap, and still are to a certain extent. Even though build quality of new models released after Apple's purchase have improved a lot and I expect will continue to do so. But the sound quality is still sub-par with over-emphasis of bass at the cost of the rest of the frequency range. Just compare them to near or equally priced headphones from B&W, Sennheiser, Philips Fidelio line etc... and you can hear the difference, I certainly did!
    asdasdpropod