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Here in Canada, we have broad support for Apple Pay, but I've only used it once in the past year. Maybe pulling out the wallet that's always with me is a hard habit to break?
Now if only we could load our driver's license onto our phones and have that be valid ID, then we're talking! That's pretty much what keeps my wallet with me at all times. Payment cards are secondary.
I also use an app called stocard (I think that's it) that allows me to put in my library, loyalty, health insurance and other cards in electronically. That plus what I described above keeps my wallet at home most of the time.
The one thing about Apple Pay, in addition to the convenience, is the security. I really, really like having merchants not have access to my credit card number.
I've gotten free credits at Starbucks that required me to load into the app, which prompted me to install and register it.
Not a huge starbucks fan, but my yearly spend there is probably ~$20.
I use Apple Pay quite a bit. Even would say that those grocery stores that don't accept it now get much less of my business and I'm anxiously awaiting gas station adoption.
My yearly spend right now is ~ $5,000 and increasing.
Obviously this is statistically irrelevant, however I think it's illustrative that when numbers like those in the article are posted they certainly don't tell the whole story. I count as one registered user for each platform, but not all users are created equal.