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Apple Watch helps save Norwegian trail runner's life after a fall
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Apple Car could bolster services but low margins limit upside, analyst says
Apple wouldn't spend nearly a decade and billions of dollars developing a car unless they think they can get Apple-like margins on it. To think they would bring it out as a near-loss-leader for services is an opinion that could only be held by someone who does not really understand Apple. If the car arrives, it will likely have features so appealing that Apple will be able to charge a premium price with high margins, even it it's built by someone else (like most their other high-margin other consumer products).