andy-uk

There is a good living to be had selling more expensive devices to fewer and wealthier people, and Apple does a good job with that, but one factor I think in support of the iPhone SE 2nd gen would be to provide a new entry point to Apple products. It used to be the iPod, but no-one buys dedicated music players any more, and it is now probably the second hand market. My first, and current, iPhone is an iPhone 7 Plus which I bought in the UK for £210, which is £210 Apple will never see. It's not that I can't afford £1,000 for something that is worth £1,000 to me - I am typing this on my 15" MacBook Pro which I paid nearly £2,000 for and consider money well-spent - but a handheld device I don't use much, which I am likely to drop and break or have stolen, is not worth £1,000 to me, but I could be persuaded to pay £300 or £400 for. If the lower price means I can't make my head look like a talking poo or make tiny AR dinosaurs appear on my desk or shoot TV broadcast quality video you know what, I can probably live without them. 

If Apple want to drive revenue from services they need to get iOS devices into as many hands as possible, and post-coronavirus lockdown we are about to enter the worst recession in 100 years, so an affordable, entry level iPhone that does what most people want a phone to do connected to revenue-generating services seems sensible to me. Roll on the iPhone SE 2nd gen Plus.