dewme

A lot of people who appear to be “regular,” whether they actually are or not, and only on the outside, have hobbies, interests, and other passions where real money is somehow magically transformed into “fun money” that gets spent with little regard to practicality. Maybe this is what we call “disposable income” and it’s only a matter of the regulars, irregulars, and irrationals deciding which form of disposal they’re going to stuff this money into. 

For some folks on this spectrum it’s golf, or sailing, or buying a Harley Davidson, or getting body piercings and tattoos, or buying a designer doodle dog, or bringing their $100K sports car to track days, or taking cruises, or bringing a family of four to Disney World for three days, or renting a cottage on Cape Cod for a week, or buying rare baseball cards or action figures, or photography, or a shop full of wood working tools, or anything else that provides a measure of joy to their otherwise ordinary and pragmatic existence. 

Apple Vision Pro too expensive? Nah. In a world in which nearly 20 billion dollars is wagered on a single sporting event (NFL Super Bowl) I’m rather inclined to believe that those AVP puppies will all find a home. I’m not going to try to convince my neighbor across the street who just dropped 20+ grand for a new Harley that gets used twice a month, not to mention the cost of the compulsory tattoos and branded leather clothing, that he should have found some more “practical” use for that money. 

People do have money to spend. Apple knows this. They’ve come up with ingenious ways to lure the folks with discretionary income out of hiding and into an Apple Store. Apple knows peope have money to spend and Apple would like nothing more than to help them dispose of some of it with Apple. In a world of cheap Android phones and craptastic PCs, even Apple doesn’t really have to exist. But somehow they seem to be soldiering on quite nicely. Go figure. 

For example, say your optimal computing setup is to have 4 large high resolution monitors sitting in front of you in your office. You’ll need the physical space to fit those monitors, all the physical mounting hardware, electrical power outlets, proper airflow, etc.

What if your “office” is also your kitchen table, a corner of your garage, or a dark bedroom shared with someone else who’s trying to sleep? In this case you are limited by the physical space itself, which may block you from doing what you really want to do. I suppose you could remodel your office to add more physical space, or force your partner to sleep on the couch, but that’ll cost you a bit of money or marital bliss. 

The Apple Vision Pro replaces physical space, with all of its limitations and constraints, with virtual space with virtually no limitations or constraints. 

This kind of replacement the Apple Vision Pro delivers is a total game changer. It makes the physical device to physical device replacements you’ve mentioned seem trivial by comparison.