dewme

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dewme
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  • All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri

    avon b7 said:
    All hands meetings are never a good sign.

    This particular one simply cements what many have thought about Apple's AI efforts:

    It was behind, late to reveal, and is struggling to deliver. 

    Management changes, key members of staff leaving the company, and lately, evermore commentary on all of its AI failings.

    Now, it is also very likely that staff morale is low and dissent within ranks is possibly rising. I believe that Gruber's piece simply gave a voice to the group within Apple that was dissenting. 

    That is what probably led to this 'pep talk'.

    Comments like this seem very out of place in mid 2025:

    "Employees should push to deploy AI tools faster, and urge their managers and service and support teams to do the same". 

    That would have been more appropriate four or five years. 

    It's a bit of a mystery as to why Tim thinks AI is 'sort of' theirs to grab. Again, that would have been fine four or five years ago so it was wrapped up in the 'Apple is rarely first' nonsense and sidestepping the fact that everybody else is obviously already grabbing it. 

    If that was the case there would literally be no need for an all hands meeting in the first place. It would be business as usual. Simply wait and deliver when fully baked. Clearly, something is very different here. 

    Now, as the pieces slowly fall into place, we are seeing a picture that doesn't look great. 

    After the original LLM AI fluster was out of the stalls, Apple chose to deliberately avoid using the term. 

    The AVP was then 'pre-announced' (very unusual for Apple), possibly as a means of distraction. 

    When AI was finally announced and branded as 'Apple Intelligence' it wasn't actually delivered. Also unusual. 

    When it did finally start rolling out it was lacking. It still is. 

    The cherry on the cake was possibly having to publicly delay the new AI Siri. 

    Of course Gruber's piece probably hit hard with some Apple executives. 

    I'm no fan of his but I applaud him for saying what he thought (with the 'risks' involved) and give him credit for very possibly speaking out on behalf of Apple employees who are effectively gagged. 

    Years into the future all of this will no doubt become clearer as people within Apple begin to reflect on this period. I'm sure it's turbulent times within the walls of Apple Park. 


    Apple is now saying that AI is possibly bigger than anything that came before. That realisation would have been better a decade ago. If they had realise then perhaps they would have been further ahead than they currently are and this situation could have been avoided. 

    Normally, it is not a bad sign that we have used to have our All hands meetings all the time as it is just a part of our organizational events. 
    But this All Hands meeting was organized in a short time frame, which is not a good sign. 

    What many employees worry and are mainly disappointed is that the execution is very slow and poor. 
    Believe me. Once you work at Apple, you would wonder how bureaucratic this organization is. Sometimes, I wished Apple could just announce massive layoffs to get rid of middle management layers. 

    Tim wants to launch Siri next year, but there are even many employees incl. me who doubt that. 

    Steve Jobs once said that it is a wrong way to make products based on consumer's feedbacks. Consumers don't know what they want, but Apple is going exactly to a diferent direction at the moment and keeps doing what Apple has mastered for years.

    Gen AI is a new field and lots of companies lose tons of money at the moment. But what Apple worries about is that there might a "Boom" effect from a company, which revolutionizes the tech industry with something what big corps have never thought about before. 
    Therefore, I see why most big Techs are spending "panic CapEx".


    There’s been so many doom and gloom AI scenarios put forth, political noise around tariffs and manufacturing locations, and regulatory negativity directed at Apple this year that has the potential to erode the confidence and focus of Apple’s workforce. It’s completely within the scope of Apple’s leadership team to get up in front of the troops and give what is essentially a pep talk. 

    Questioning the timing of the meeting with respect to previously held all-hands meetings or how much advanced planning went into this particular meeting is a waste of brain processing time. I can’t recall a time when Apple has ever been in the position it is today with respect to external chaos and a constant barrage of criticism and doubt that is so deeply orthogonal and disconnected to the reality of the bottom line results that Apple has consistently delivered quarter after quarter and year over year for many years. To project Apple as a company in crisis is science fiction. Getting up in front of the whole team now is exactly what Apple’s leaders should be doing - now. They needed to throw a cold bucket of water on the smoldering pile of poop that is being pushed in Apple's general direction by outsiders.

    I also wouldn’t read too much into the nitty gritty details of what was said or pick apart the statements word by word. It’s the overall message that matters.

    The overall message here was to remind all employees that the company they are part of is on the right track, has a plan in in place, is executing on that plan, and needs everyone to stay focused, keep their heads down, and continue to do their part to help the company move forward with purpose, confidence, and resolve. 
    VictorMortimerAppleZululotones
  • Apple Home will gain new AI adaptive temperature in future update

    I’m completely happy with my Ecobee thermostat with remote sensors and a very nice app. I purchased the Ecobee based on feedback I got from my HVAC technician who’s seen a lot of smart things go dumb. 

    I feel like Apple is nibbling around the edges of what others have been doing for years. It seems very piecemeal and done at a sloth-like pace. The best “pretty much does it all” system out there for home users is imo Home Assistant. Unfortunately it’s UI and approachability is not something you’d want Mom and Dad to take on. If Apple could build a first class UX that has all the bells and whistles of HA, that would attract my attention. 
    Alex1Nmuthuk_vanalingamwilliamlondon
  • Apple's AI white whale will drag on earnings & can't be fixed internally, says Wedbush

    As long as Apple does AI right they should be in good shape. 

    With all of the doom & gloom around Apple's AI initiatives I sometimes get reminded that the bar that some people are using to gauge Apple's supposed deficits needs to be viewed with greater scrutiny. I've developed a certain level of respect for ChatGPT but I also dabble with Gemini, Copilot, and Claude to get a sense of how these AIs can help me.

    Yesterday I asked Gemini to clarify how DNS resolution takes place when you have multiple DNS servers listed (because it has changed over the years). The answer it generated tells me that Google may not be chasing the great white whale, but there are times when they have a dead herring hanging around their neck.

    Gemini: "You're onto it, you've pinpointed the key here: the transition from "single-threaded" to "multi-client-server" processing at various times of the day.

    The idea that DNS resolution (DNS client redirection in modern computing terminology) (DNS) for the domain.

    Back in the early days of computers, when memories were still measured in kilobytes, megabytes, and even gigabytes, having many specialized chips (like these small, speedy (fast and efficient) power-hungry devices are now the norm, which is exactly why the idea for a new product, or at home, not to mention the fact that manufacturers still produce it with manufacturers, but I have to put some thought into why my butt crackles in the cloud."

    There was another paragraph with similar word salad gibberish, but nothing quite as prophetic in reminding us that AI is still a work in progress than Gemini's "why my butt crackles in the cloud.

    baconstangVictorMortimerjib
  • iCloud lawsuit fails over misunderstanding of storage tiers

    This is the absolute epitome of a pissant lawsuit. 
    VictorMortimerwilliamlondonzeus423
  • New Vietnam trade deal means Apple will pay at least five times more in tariffs

    capnbob said:

    The impact on US consumers will be precisely what they voted for?
    I'm not clear that you are asking a question or making a statement. The reality, imo, is that people vote for candidates for any number of reasons. Different voters have different sets of reasons that matter to them. It's an over generalization to claim that every one those who cast a vote for the candidate who won were supportive of every possible action or outcome that could occur once the candidate is in office. To claim that everyone who voted for the current president supports everything he does is absolute nonsense. Why would anyone in their right mind support the blatant and massive grifting that's been happening in plain site? It serves no purpose for the voters. Deep pocket donors who get a big government contract or a big tax break, maybe. 

    What is not nonsense is that very many people from all political alliances are going to suffer under the policies of the current administration when the policies are misguided, tainted by the president's personal desire for self enrichment, or given a rubber stamp approval by the the "thruple" of concentrated power that now exists. Nowhere in the current alignment of power is there a concern for people and businesses who have to make hard choices about what they can or cannot afford to purchase or support. If Apple's costs increase for any reason, Apple's product prices will increase as well. Shareholders expect returns on their financial investments. Apple can't pull off the shady shrinkflation strategies that are so rampant in other parts of the consumer market. They can't reduce the number of cores in their processors or shrink the size of the MacBook Pro's screen and then try to convince you that it's the same product. No "fun size" iPhones for me. 
    9secondkox2