jdiamond

Just another point of reference:  My daughter went to film school, and her instructor *used* to use FCP for most of the curriculum.  But after the FCP-X change, he dropped it from the program, and the students now learn using Davinci Resolve and other tools.  So Apple was as entrenched as they could possibly get and they threw it all away.  I think the main point isn't how much money Apple made from FCP, but how it enabled people to use Mac Hardware and have state of the art, fully optimized software for their needs.  I think Windows was the ultimate example of how it's the available software that sells the hardware. If you're making a film and you have to use software that doesn't run well on a Mac, then you can't use a Mac.

It's the new "Apple Mouse Unified Design Language" - eventually, all Apple devices will have controls and ports on the bottom.  JK, there was probably some moment when it was coming off pre-production and someone said - that looks great!  Where's the power button?  And they realized they'd completely forgot to make one, because none of the prototypes actually turned on.

Why a whole stand accessory?  Just a prosthetic button on the front that somehow reaches underneath.

From a non artist user:  Yeah - for me it's the luxury issue - I barely need an iPad at all, let alone the best one.   I got a previous iPad Pro model on sale for less than half the price.  So now it's doubly hard to justify $1,500 for an iPad when the older one is still more powerful than I need.  For me, the really big deal is getting the 13" light enough to be able to hold in my hands - to finally upgrade from 11".  This iPad was a step in the right direction, but realistically I feel like I have a one pound limit.  The OLED screen for me is a little worrisome - not sure yet how the longevity stacks up to the IPS screens.  Yes, I also enjoy using my iPad as a netbook for light work in small spaces, but the point there is to have it much lighter than a laptop and not cost $1,500.

And here's the shocking thing - my daughter is still using my old 10.5" iPad Pro from ~2017.  So we were all excited to see the apps that were slow and stutter run faster on a brand new iPad Pro - but - they weren't any faster and still stuttered! (Talking PDF viewers and note takers.) Maybe they are performance bound by flash speed, or maybe the rate the programmer set interrupts at or something unrelated to the processor?

So for me, the biggest deal is upgrading the 13" to make it lighter - as a portable device - rather than heavier - as a laptop.  My killer app for the iPad is still as a reader - as a replacement for a printer.  And please come up with a light keyboard cover again, akin to the 6 ounce one from the 10.5" iPad Pro.  I don't need to double the weight of the iPad just so it can rise a half inch above the table.  (Amazingly, even the Apple bluetooth Mac keyboard is significantly lighter, and it has no need to be.) Another killer feature would be if they could find a way to iPads could hold their charge for days when off.  Typically, whenever I reach for my iPad, it's empty.  

Well, I'd say Disney Plus is the main competitor to Netflix, and Apple embraced Disney Plus and made it the premier video streaming app on VP.  That wouldn't make Netflix feel warm and fuzzy.  Honestly, the browser version of Netflix is great - the only big flaw is that so far, Netflix seems to block 4K and 4K/HDR on browsers - that would be a huge bummer for VP.  But I agree - it's not a market yet.  

Given that it's nothing but a paid permission slip, not transferred value, I'd like to just put out there that I'd be OK if Apple gave me 30 cents per iPhone.