I suspect Apple is about to enter the hearing aid market, one that is both huge and ripe for disruption. I’m thinking late 2025 or early 2026. These new hearing aid capabilities are a test of the market and what Apple can bring to that market.
I’m hoping they take the next step soon and introduce Apple hearing aids. The introduction of OTC hearing aids was a critical government approval for an industry ripe for disruption.
This is a market that Apple can easily generate billion dollar revenue on launch.