roake

….upcoming iPad Pro models. They are expected to be announced in May.

The OLED iPad Pro models may not be available for shipping until later in April.

mike snoow said:

why don't they do what Google is doing with hybrid os. which will easily double battery life this is already on one-plus watch which already gives 4days  of battery life . this has a separate os for app based interaction and rr very low power os which is for basically takes no battery. like how Amazfit runs for a week but that is very very basic.

this uses the low power co-processor to handle the less tasking stuff 

this will come to pixel watch 3 and could also be updated to pixel watch 2  but this was done with big time help from one-plus . 100 one-plus engineers worked on this and then integrated with Google 

If Apple isn’t doing it, they have already seriously evaluated the idea and rejected it for very solid reasons.

eriamjh said:

This tear down was incredible.  There’s so many layers of tech inside the VP, it’s no wonder this thing is $3500 and up.  

I don’t think it would have been possible without the M-series processor unless it was all crammed into a Fanny pack.  

And many have ordered it with 512GB and 1TB of storage, boosting Apple’s margins even more.  And the case is $200.   And a spare battery.  Etc.   and I would not be surprised if Apple doesn’t tell us how many they sell at the next results call.   

They definitely won’t.  They stopped reporting this.  They will just say it’s successful.

Xed said:

Mike Wuerthele said:

alandail said:

Mike Wuerthele said:

bluefire1 said:

cpsro said:

IMHO the iPhone was a success from the very beginning--even before it was in customer hands. Google recognized it, too.

Agree. in 2008, the iPhone was already the fourth best selling mobile device in the country, as people continued to replace their mobile phones with this innovative disruptive device. 

People need mobile devices, but who needs the Vision Pro and why? Time will tell.

Yeah. It launched into a market that already had successes and very clear use cases for the everyman. AVP is launching into a market that doesn't.

you're not thinking long term. 

This Apple's 3rd new computing platform that changed the way people use computers

Macintosh
iPhone
Vision Pro

Macintosh in 1984. There were barely any apps, but it redefined how computers worked. At my job (NASA), we started buying them a day after release and for the next year or two we bought 1 of every app that came out to see what we could use it for. That's how few apps there were. It had the minimum hardware necessary to make that user interface work and cost $2499 ($7238 in today's dollars). 

40 years later, all computers work like that Macintosh.  

iPhone in 2007 - here weren't any apps other than the ones Apple built. There was no 3rd party App Store for a full year after release. Again had the minimum hardware necessary to make that user interface work. Redefined how mobile computing worked. Today all phones and tablets work like that first iPhone. The pointing device from the Mac was replace by your finger.

Vision Pro -  At release it's already well ahead  in apps of where Macintosh and iPhone were. Like Macintosh, it's the minimum hardware required to implement a new way to use computes. Augmented reality. To nail augmented reality, it has to look like reality. The pointing device is now your eyes. Like Macintosh, the first release is expensive. And the first release is heavy. But something went seriously wrong if 5 to 10 years from now devices that descend from or are inspired by Vision Pro aren't the dominate computing platform.

Imagine a future model that isn't much bigger or heavier than sunglasses, shows your eyes while you use it, has all day battery life, had robust AI, has fully shared experiences with other people if they're in the room with you or not, and runs every app you need. What do you even need a phone for with a device like that? What do you need a computer for? 

I absolutely am thinking long term. From the article:

No matter how many units are available, sold, or coming in early 2024, no matter how loud Apple yells that the Apple Vision Pro is a success now, no matter if the stock analysts predict doom or triumph now, the whole-year 2024 is only the start of the saga and climb. I agree with the sentiment that Apple Vision Pro is right now in essence a paid developer kit unleashed on the world. 

From the start, developers are the crank or starter motor that starts the big engine, and users are the fuel that makes the product run. Apple hopes the killer app will pop out, as it has before, but nothing is guaranteed.

This is a story told in the fullness of time. This is a story told in the non-Pro Apple Vision, and whatever the "Apple Glass" ultimately turns out to be. 
This is also a story about how the rest of the world reacts to the hardware, and what competing vendors do in response to the gear. Meta's, HTC's, and others' responses and timelines will perhaps be the most telling on how afraid the rest of the market is.

As far as the absolute measure of success goes, Apple can wait effectively forever. It doesn't need to be profitable out of the gate, as the company has a stack of money that would make the most covetous dragon jealous to weather the slings and arrows of outrageous fortune with little or no impact to the company as a whole."

I do hope we see an AR-only product down the road, but I do wonder what that might look like since Google Glass was panned so heavily — and rightly so — for being creepy.  I feel like the only way around that is to remove the external cameras from an AR-only device so that surreptitious video recording can't occur; or, does Apple's credibility with personal security over Google, plus 11+ years of putting high-performance cameras in everyone's pockets changed  how we feel about such products as a society?

One of the main things that made Google Glass “creepy” was the perception that it was on some level trying to “hide” what it was and the fact that it could record whomever the wearer may be lecherously gazing at.  People didn’t necessarily know when it was recording, so they assumed it was ALWAYS recording.  This was also when the idea of a head-mounted camera was pretty fresh and people weren’t accustomed to it.  It was a perfect storm of creepiness.

One thing the Vision Pro ain’t is subtle.  A pair of crazy oversized ski goggles with wire leading to some pocket or belt somewhere…. I doubt we see very many people in restaurants or shopping while wearing them.

I don’t think it has much to do with Apple’s Personal Security reputation; you can still record everything with your iPhone.  But by the time an extremely low profile stylish Vision platform is available, people will be conditioned to the cameras and won’t have such a negative reaction.  More likely Apple will fork the line into #1 - The hardcore AR/VR line that is studded with external cameras and #2 - a feather-weight AR-only device that looks like a fashionable pair of glasses, but have only passive lenses and eye-tracking, with overlay imaging for AR-only.

They say that now…

The premium version going for pre-sale tomorrow (Vision Pro model) allows Apple to get their most impressive version out and start turning heads.  They move 75k units by 2/2/24 and keep making more.  They have already started tapping into the biggest war-chest that has ever existed for advertising, and one of the largest, well thought out marketing blitz that has ever existed is launched on the same day pre-orders go live.

For the rest of the year, they continue to sell Vision Pro units as fast as they can make them. They meanwhile continue to apply the finishing touches to a more “budget” version of the platform that doesn’t offer the EyeSight feature, has a slightly less impressive experience, and fewer premium materials, making them far faster and cheaper to produce.  They are also lighter and have improved power-supply/battery options.  By this time, Apple has spent approaching $5 billion across their product lines for advertising, with the Vision Pro budget edging out iPad and Mac product lines, and falling short only of the iPhone line.  Every ad demonstrates slick and jaw-dropping technology and application that feels like it could only exist in science fiction.

Meta and other competitors disparage the Vision and make the claim that they offer a similar experience and support the MetaVerse; They constantly point out that the MetaVerse is the next big thing and is not supported by Apple.  No-one cares, and demand for the Apple platform continues to grow; people want something that is here now, and Meta missed their opportunity.  The most popular third parties have taken sharp notice, and have started to introduce support.

After a year of increasingly pent-up demand that is now barely containable, Apple announces the new Apple Vision in September, starting at $1499 for the basic experience (which is excellent), with available options that can push the price as high as $2799, with the average order topping $2100.  They also announce that these will be in consumers hands before Christmas.  Sales explode.

Independent developers publish apps to encapsulate the video services, but these are an inferior experience, yet still intensely popular.  By the following February, YouTube, and Netflix have released 1st party apps for Apple Vision, claiming this is the future and they are in it for the long haul!  Spotify drags their feet because they cannot find a formula to adequately differentiate their product in this new marketplace.

Apple quietly looks over to YouTube and Netflix, and utters, “POW!  How’d you like me now?”