henrybay

Apple should make a smaller phone, like the iPhone 13 mini, not a thinner one. 

Apple, we don’t need thinner phones - just more compact ones like the iPhone 13 Mini, which was the best iPhone ever made. 

Consider this alternate theory: The real reason Apple discontinued the iPhone Mini is not because of low sales. But rather, because its smaller screen and form factor discouraged customers from engaging more deeply with the Apple Ecosystem, via purchasing and using apps, web browsing and streaming Apple TV. In other words, the mini 'minimised' how people used their iPhone at a time when Apple (and its telco partners) were trying to maximise usage to boost revenue. Whereas, larger screens encourage people to use their phones as multimedia consumption devices. So Apple took the strategic decision to eliminate the iPhone Mini in order to boost their overall business.

Indeed, Apple's 'low sales' rationale for killing the iPhone Mini never rang true for me, and no doubt for many millions of other customers who own and love them. The iphone Mini is the ONLY Apple model that can be used easily with one hand. Every other Apple phone now requires two handed use - even for me, who has quite large hands.

Apple has every right to do what it wants, of course, but it astounds me that they are ignoring a market for truly compact phones. I just hope they are not doing this in order to boost the profitability of the Apple ecosystem, at the expense of the wonderful iPhone Mini.

Best of all, it still has a Home Button! Which for many people, makes the iPad so much easier to use. 

Fabulous news! I so hope this is true. I’ve been holding off upgrading my beloved 11inch MacBook for years. It sounds like this new M1X MacBook Pro ticks all the boxes - a proper keyboard (non butterfly), MagSafe, extra ports, great screen, heaps of storage and a blazing fast chip. Very exciting indeed.