brando218

With smartphone adoption being at an all time high, and the incremental feature sets being more and more refinements, it is hard to imagine a groundbreaking feature that would entice the masses to purchase at the $1,200-$1,500 price point.  I would argue Apple would want the percentages to come in overwhelmingly in favor of the top tier iPhone, to drive ASP per device.  Apple only introduces "low end" to get people into the "sticky" ecosystem.  However, at some point people will see that the cycle times for various apple devices are as follows:  iPhone - 2 years, iPad - 3-5 years, Mac - 5 years, and now we have watch at 2-3 years, airpods, homepod....you get my point.  The annual spend by the consumer on Apple will average $500 or more every year going forward.  Not sure if the checkbook of the average person can sustain that.  Curious on thoughts from the gallery?