marsorry

melgross said:

Considering how much junk we get about Apple’s phones every year before release, I think it would be a good idea for Apple to officially tease as well. We already get a lot of correct details at least a couple months before the introduction. Apple could do a much better job of this while still controlling expectations, and possibly even making it less interesting for those who release info now.

I beg to differ, if you're actively looking for leaks, you'll find them. There's still a lot of value hearing and seeing something for the first time on stage - the wow factor never fails. However, if Apple were to consider making promises that don't materialize or underwealm - that could prove costly over the long run. This type of purchase is still emotionally driven and many people around the world don't follow or read insider news or leaks. Many probably visit Apple's website, catch the calendar invite and only watch Apple keynotes. In my view, that approach is hardly for people like us who frequent sites like appleinsider.com. When one sees a product too far in advance, leaving you with too much time to think might make people reconsider. I remember watching my very first Keynote from the launch of the original iPhone - never been blown away as much as I was then. Each year, I try my level best to avoid sites like this one months in advance or when I see anything to do with a "leak" - I simply skip over it to avoid getting any details - details create expectations, unrealized expectations ruin the experience of the final product. Works pretty well for me and each year, I'm satisfied with what I see on stage.

I'm not sure if I should cringe or laugh... If you can't beat 'em... copy (wait, no, what?)

Good grief - the pace of development is quick. I still don't own a device with a USB connector or Thunderbolt 3 yet...

lkrupp said:

5G gets hyped and we get an AI article about the reasons Apple will wait. Foldable phones make their debut and we get an AI article about the reasons Apple will wait again. These articles almost sound like excuses but I think they are directed at the constant drone of negativity that now permeates these forums. Well guess what? Nothing will placate the critics and trolls. They have latched onto the narrative and will milk it for all it’s worth. Explaining how Apple brings products to market over and over again just sounds defensive. If you have followed Apple for some time you already know how it goes about doing things. There will always be something negative for the critics to feast on. Same goes for financial analysts. 

Couldn't agree more. The writers shouldn't waste time and effort defending Apple's lack of participation in a new field, they'll be fine. However, this is an Apple focused site and the writers need content for their audience, so I really don't blame them for their opinion piece...

Ouch, what a world of pain Qualcomm finds itself.  Should have just made peace with Apple and maintained a steady revenue stream on current business.  Instead, they got greedy and started to milk the system, causing undue attention to themselves.  What a pity - when businessmen (& women) see immediate green (quick short term gain) rather than seeing the long game.