dk49

There's nothing exciting left about phones now. Switched from XS to 15 Pro Max, and not feeling much difference. It's basically the same, but smoother and better. Maybe ios 18 and iPhone 16 will change this with generative AI. 

What the hell!

I find this low margin argument BS. Are you saying that Apple executives didn't knew about the existing low margins in the car industry when they started? Ofcourse they did. But like every category Apple enters, they must have thought of commanding a high premium based on some industry leading design, innovative features, and something not seen in the industry before. 

Now ofcourse, Apple might have realized that what they intended build isn't quite possible with current technology. I also think that Tim cook was waiting for Vision Pro launch before calling off this project. He's going to retire soon, and he wanted one category defining product to be launched before his retirement (that was developed completely after he took over as ceo). That's why he pushed for Vision Pro aggressively inspite of internal push back from some Apple employees. Ofcourse, he couldn't do the same with Apple car because the stakes were much higher. So once the Vision Pro launch happened and it had overall positive reviews, Tim decided it was time to axe the car project.

Launching in year 2100

Why don't they allow to prevent switching off the device without unlocking the iPhone? If the user has esim, then the thief cannot switch off the device, and then it can easily be tracked by logging into Apple account.