carole lennox

Atmos is a scam. Like most technological improvements for sound, Dolby was the "last cab off the rank", with NHK 22.2, Auro3D, DTS-X, and MPEG-H all technologically superior. Dolby didn't even INVENT this technology but instead bought a French audio company in order to play catch-up. Standards for these immersive sound formats are mostly non-existent. And despite Steve Jobs hiring audio charlatan Tomlinson Holman as sound system designer for his $60million yacht (that he never lived to ride in), Apple's audio decision making has always been poor. Dolby is only interested in application of their logo to products - there is NO WAY a 60+ speaker immersive format can do anything but bullshit audio manipulation on a cell phone (to which Dolby has inserted "Atmos"). I applaud Apple for delaying implementation of Atmos, along with their slow-walking High Dynamic Range television (which also still has no standards released).