nightwatch
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Spatial Video recording for iPhone 15 Pro introduced in iOS 17.2 beta 2
I wonder if Apple could include Spatial Audio recording on the iPhone at some point, (in other words, a built in ambisonic mic with an SoC co-processor and a preference on how to decode it, unless it's Spatial Audio only - or at least make the files compatible with Logic Pro ). The mic array will have to somehow use an algorithm that would create an Ambisonics array out of their mics, because physically it's impossible to record Atmos/Spatial Audio ready audio without an ambisonic capsule array. I would think a special renderer on the SoC could handle this but I'm not exactly sure if it's possible.
If so, that's a feature that I'd buy a new iPhone for alone. Small market I know.
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Components for first Apple Silicon Macs will cost Apple more, says Kuo
The key to Apple’s vision for performance is clearly understood when you read between the lines of what Johny Srouji said. Of course he also spoke about power, thermals and economy. But with this modular/embedded type approach of processor design, you’re not locked into this massive and weighted down legacy CPU architecture that Intel is stuck with. And performance isn’t held hostage by power nearly as much. Apple can now truly differentiate their product line by WHAT the products are optimized for, instead of settling for off the shelf workstation CPUs that are now clearly trapped in their own post-Moore’s Law hell, equally bloated GPUs that are wasting away during 50% to 80% of the total computing time. Throw in various storage bus types like SATA II, PCIe and m.2, then for fun add in the the OS and applications that have to manage this massive hodgepodge of hardware.Johny Srouji said:
“(It started with) a scalable architecture custom-designed for Apple products, (then) our team scaled our architecture and designed the most optimized and highest performance chip possible, and this foreshadows how well our architecture will scale into the Mac. The first thing this will do is give the Mac a whole new level of performance. Our plan is to give the Mac a much higher level of performance. Our scalable architecture includes many custom technologies that when integrated with our software Will bring even more innovation to the Mac. We are designing a family of SoC‘s specifically for the Mac product line. This will give the Mac a unique set of features and incredible performance. The Mac will take another huge leap forward.”
if Apple continues with their “pedal to the metal” approach to the Mac that they started a couple of years ago, Macs could be a generation ahead of the competition in three years. However, I noticed how much of a point they made about virtual machines and running Linux. Obvious this is to balance out loosing Windows on Boot Camp along with native x86. And then there’s Big Sur. It’s Yosemite all over again. It’s iOS on a Mac. That’s NOT the right image to present, IMO. It says, our weaker platform is more popular than our power user platform and let’s play this conservatively in case our SoCs can’t scale up to what power users are going to expect.Stay aggressive Apple. Boost of your power, don’t try and hide your weakness. Maybe Tim needs to watch some of Jobs’ old NeXT keynotes. Those were demonstrations of power. And before someone points out that NeXT failed, well they didn’t. NeXT was a technology demonstration that succeeded as Apple a decade later.
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Apple adds 192-room hotel to site plans for $1B Austin campus
I used to work at Apple Austin in the mid-late ‘90s right before Jobs came back. Back then there was a main campus, (located off 183 in north east Austin), that focused on sales and customer service. Then there was an annex a couple miles west on 183 that housed Apple’s complete tech support department, (before it got outsourced). That’s where I worked. Luckily I got a gig in the High End group (didn’t have to support printers, QuickTake cameras, or any of that junk). Best tech gig I ever had, (I’ve got a few funny ‘90s Apple stories).I later went on to work for Motorola in their PowerPC Manufacturing and Planning Division. That building resided in Thousand Oaks which is located beyond southwest Austin. The Motorola campus was huge. I mean, from end to end, walking the distance was like traversing an airport. There was a fab in that facility and I thought for awhile that Apple had taken it over for the 2013 Mac Pro production, but I think I’m wrong about that.Anyway, I assume this new Apple campus will be located off of 183 near the old campus. If so, it’s a really nice area and very convenient to get to, (just a straight shot from the Airport taking 183 north for about 20-30 minutes which avoids downtown and I-35 all together). When I was there, to find a hotel you had to go into town where traffic jams were frequent. The odd thing about this location is that the so called “Silicon Hills” area is located on the opposite side of Austin. Hence, an on-site hotel makes a lot of sense, and considering the division to be be housed there and who will visit, it will be much appreciated.
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Samsung posts weakest profit since 2016 because of weak chip, smartphone markets
Does anyone else ever think that if the DOD or the US Military decided to pull out of South Korea, Samsung would be screwed? In a weird way Apple has to compete against (and work with), a company that’s subsidized by the US tax payers. Maybe I’m taking things way too far.
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Apple earns $58B in revenue as services hit all-time high of $11.5B
Cue the YouTube critics. “Apple is done. Everyone is switching to Android. The iPhone 11 renders are ugly. The iPad Pro is a toy. But Apple revenue is up. Meanwhile every Samsung Fold given to reviewers has broken, and Huawei has been caught faking photos yet again, this time enhancing pictures you take of the moon with pre-existing images of the moon stored in a database. But that’s ok because Apple is doomed.”
