nightwatch

Im sure everyone has seen that MS commercial that ends with the tag line, "A Mac can't do that."

Everytime I hear that I think to myself, "But my iPad Pro can."

MS is demonstrating an app that plays video while the user writes notes on the screen with a stylus. The iPad Pro excels at this. Yet Apple hasn't taken this obvious opportunity to take advantage of it. I thought for sure they would. 

My remark about the iPad Pro being able to do anything a surface can was in regards the overall power of the A9x CPU and the quality of some creation apps that have been very well designed to take advantage of gestural and stylus usage. 

I compose orchestral music for film and TV. I use Notion iOS and can compose and playback entire large orchestral cues, and print out indivdual parts while on breaks sitting in a coffee room, or in my car. The gesture based iOS is spectacular at this. I wouldn't be able to be this mobile or work this fast with a MacBook Pro. 

It even accepts wireless MIDI from my guitar through a USB dongle and the USB to lightening adapter. Amazing!

But my point is the mobility. Being the size as a small clipboard I can literally take the iPad Pro with me anywhere I want. I don't need to set my iPad down to work. In other words, for a composer's workflow which usually requires a lot of peripherals, the iPad Pro is so much more mobile and plenty powerful enough for iOS apps that are well optimized for a tablet.

If there aren't apps for your needs then of course, the iPad Pro won't do, but for my job the freedom the iPad Pro affords is practically a workflow miracle. My productivity and output has easily tripled. 

I hope Apple continues with the Pro concept and adds features to iOS that will open it up just enough to enable a few pro user needs. 

I use the 12" iPad Pro as my daily mobile content creation device. It used to be that to get any serious work done I had to be in my studio with my farm of 12-core MacPros. But now I can do about 80% of my design work on the iPad Pro before exporting it to my desktop workstations. 

I hope Apple knows how important the 12" device is to a certain segment of the pro community. It worries me a little that Apple would want to make the smaller device the flagship. The 12" form factor is ideal because it's the same size as a piece of letter sized paper. In fact a legal paper sized device would be welcome. 

Regardless, I'm happy to hear about the update. I'm hoping Apple surprises us and ships it with an A11 and more RAM. The A9 in the iPad Pro is quite strong, and compares nicely with a mobile i3 or i5. But I could use a little more horsepower. I haven't kept up with the A series rumors. But power is key. 

Also, I really hope Apple comes up with a unibody-like titanium keyboard attachment, that would turn essentially turn the tablet into an iOS laptop. There are already some cool keyboard/battery devices available that do this now, but none are quite Apple-like. 

The iPad Pro had changed my entire workflow for the better and not only does Apple need to be aggressive with its design, but also its promotion. The iPad Pro can do anything a Surface can do but Apple isn't telling anyone about it because they don't want to hurt MacBook sales, which I think is foolish. 

Damn that's ugly! Apple, strat making products again!

Apple loses money in 2016. Do you think they know it's because they ONLY made TWO products last year?

I can't take much more. 

TurboLevo said:

Tim Cook should not attend. It's really as simple as that. Let's stop legitimizing Donald Trump.

Let's stop legitimizing Tim Cook. What has he done for Apple lately other than make a few people rich? Airport routers? Gone. MacPros? Gone. MacMinis? Gone. iMacs? Near extinction. MacBooks? I see more articles about where to buy the 2015 model. iPads? Microsoft makes a huge deal with the NFL to have a Surface in the hands of every team on and off the field and every sports commentator on TV. You can't miss them. Not to mention the TV ad that ends with "can't do that with a Mac", when every iPad Pro user knows that's not true. What is Apple doing to combat this? Trying to negotiate something with the NHL. Really? The NHL? That's embarrassing. 

So where is Job's four boxes, plus iPhone and iPad now? Well, they still sell iPhones. 

Is the plant that assembles MacPros and MacMinis in Texas still making anything? Or has it closed down? Now we know why MacPro and MacMinis were the ones to be made in the U.S. Because they weren't actually planning to make very many!

I've been buying Apple computers since the '80s and what's happening now is WORSE than what was coming out of Apple in the mid-90s when I worked there. The only silver lining is the amount of cash they have stock piled away.

Maybe Trump can educate Tim Cook on how to keep a company from losing it's traditional core base, (the one that kept them afloat for so many years) - the pro user. Because we're almost gone folks. And when the iPhone gets boring, what is Apple going to fall back on? The Apple Watch? The Apple TV? The Apple Car?

How long was Tim Cook planning on hanging around anyway?