redraider11

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  • Apple reportedly in discussions to buy sports car manufacturer McLaren

    This actually makes a lot of sense.

    McLaren sports cars only cost $350,000 - yet they are hand made. They are similar in cost to other cars in its class: Lamborghini, Ferrari, Aston Martin, etc.

    What if:
    • Apple automates the manufacturing of McLarens to bring the cost down to $50,000 to $90,000?
    • Apple customizes the software to its user interface and design
    • Even adding autonomous driving as needed
    Apple could even have manufacturing done in China to bring the price down to $30,000 in mass quantity - brutally competing against the rest of the car industry.

    I thought buying all of BMW would make more sense and it would be also rather cheap at $65 billion.  But then I guess Apple executives aren't satisfied with BMW cars and how they drive. And it would be more difficult to blend in with Apple since it is an old stodgy company, not a massive startup like Apple is.
    That would kill the McLaren name. The whole point of owning one is to give bragging rights to the wealthy because they are hand made and not very many are made every year which is why they hold their value. McLaren's business model isn't to compete with the rest of the car industry, it's to make the best supercars, and now hypercars, in the world. Apple would have to create, or buy a different brand to get the price point down to what you're talking about. 

    This the reason why VW owns all of the different brands they do, so that they can hit different price points and customers. They wouldn't dream of making a $90,000 Lamborghini because it would devalue the brand. 

    I understand Apple is a luxury electronics brand, but this would be an odd purchase. Maybe they will do just like you say, but as a car enthusiast I would be pretty upset seeing McLaren sedans and SUVs on the highway. 
    singularity
  • Samsung Note 7 battery fire woes triggered by rush to beat Apple's iPhone 7 - report

    macxpress said:
    sog35 said:
    berndog said:
    The iPhone 7 is generally considered an evolutionary advancement like the iPhone 6s, above all featuring a better processor, water resistance, and new camera technology, including a dual-lens camera on the 7 Plus. Apple is thought to be saving a major redesign for next year's model, which could have an edge-to-edge OLED display with an embedded "virtual button."

    And a bigger battery that works
    The iPhone 7 is evolutionary as far as form factor but not features.

    They added a ton of features on the 7:

    1. Water Proof
    2. Awesome camera
    3. Crazy fast CPU, GPU
    4. Solid state home button (this is a HUGE plus for anyone who has experience a broken home button)
    5. Major display improvements (brighter, wider color gamut, super accurate color)
    6. Significantly better battery life
    7. Stereo sound, much louder speakers

    Those are massive improvements.

    What were the REVOLUTIONARY features in the iPhone6 from the iPhone 5S?  Just a bigger screen. How is that revolutionary?

    I think we sometimes forget what the word revolutionary means. To me, the only real revolutionary iPhone was the original one. It did something nothing else had done in a complete package. Sure, it didn't work the best, only supported 1 carrier, didn't have apps, etc, but it was a damn fine piece of technology for its time. It was a touchscreen phone which was unheard of in 2007 with multi-touch which was totally and completely awesome again, for 2007 with this new mobile OS that was built from the ground up to support touch. Nobody had ever seen anything like this before on a mobile phone for consumers and it sent manufacturers scrambling to come up with something similar, even as they brushed the iPhone off as something that will never take off. This is what revolutionary means in my opinion. The rest of the iPhones, were simply upgrades to last years phone as the technology advanced. Nothing really stuck out as simply amazing with the rest of the iPhones. Better processors, bigger screens, etc are NOT revolutionary.
    I agree for the most part, but I would say the 64-bit processor Apple put in the 5s was pretty revolutionary as well. It only took Apple less than a decade to incorporate 64-bit architecture into a cell phone whereas the PC market is is struggling to go all 64-bit even to this day. I'm siting at work right now with a Dell laptop that was issued in 2013 with 32-bit Windows 7. 
    netmagehydrogenronnwatto_cobrabadmonkpalomineuraharabaconstangkudubig
  • Inside iOS 10: Apple Maps will remember where you parked your car

    wood1208 said:
    Would be nice to have same feature without using map for direction and map remembers at the end of trip. For example, if I am going to mall than I don't need map for direction because I already know the place but I can forget where I parked my car in mall's big parking lot. Same true in multi-store parking deck or game arena parking lot.
    Someday car's infotainment system through Carplay will talk to iphone and that can take care of where parked to starting car to see status of car doors,etc,,,
    No need to use maps for directions, it remembers whether you use it or not. 
    watto_cobra
  • India urges Apple, others to embed government-funded biometric ID technology into smartphones

    cropr said:
    If I have to choose the organisation that stores and manages my biometric details, I would prefer a democratic elected government much more than any private company.  With an elected government , I can at least undo my mistake at the next election.
    When Tim Cook calls the democratically elected EU institutions crap, this just confirms my point.  I don't want to put the control over my biometric details in the hands an arrogant CEO, who thinks he is allowed much more than any other person because his company is so successful.
    You do realize the United States is not a democracy right? In fact the word democracy isn't mentioned once in the constitution.

    Second, a private company can't force you do do a damn thing while a government can through law and threat of force, so why again do you trust the government? When has Apple ever forced you to buy an iPhone? On the flip side, the government can force you to give up your rights and money. Case in point ObamaCare, either pay for health insurance or pay a tax, either way you're paying or we're sending an IRS agent with a couple of officers with guns to your door. Apple can't do that which is why I trust private companies more. 

    Of course now we just have collusion between the government and big companies to create monopolies like the FDA and big pharma, but that's a whole different subject and even then a monopoly still can't force you to buy anything or do anything. Only government can. 
    SpamSandwich
  • Video: Hands-on with waterproof Apple Watch Series 2 with GPS, white ceramic Edition

    nhughes said:
    mcarling said:
    The Series 2 Apple Watch seems to have a lot of potential as a dive watch, once suitable apps and accessories become available: compass, timer, depth gauge, and (via a transmitter) cylinder pressure gauge.
    Standardized waterproof ratings are very weird — being rated to 50 meters does not mean a watch should be used in 50 meters of water. Apple's own fine print clearly state the Series 2 is only meant for "shallow" water activities and it explicitly says it should not be used as a dive watch, unfortunately.

    Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.
    Makes sense. It's not pressurized like a dive watch is. 
    doozydozen