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Apple's HomePod has similar market share to high-end Echo Plus, Google Home MaxThis subject has been topical for the last year and I can't believe that Apple isn't stepping up to the plate with better functionality for the HomePod. There is a general consensus from consumers/reviewers/press that the sound quality is measurably better than the competition but at a high price point. Excellent device but too expensive. I believe that Apple has dropped the ball on this issue. Clearly the growing family of Amazon Echo products layered with Alexa is sprinting to the lead and in my opinion justifiably so even though I have a strong bias to the Apple ecosystem of hardware and software. The latest package of echo plus and Echo sub is closing the acoustic gap with sound improvements and functionality that the HomePod lacks..............It is a case, albeit a rare one for Apple that smacks of poor strategic management of this products evolution.