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hammeroftruth said:...StrangeDays said:Eric_WVGG said:The campaign confirmed many anti-Apple biases of the company being conceited and hollow. Twenty years later, they're still combatting that image.
Apple should have gotten sued like mad over the Think Different campaign.
It would be illegal for a company to make commercials featuring Tom Cruise without first reaching an agreement with him. It's illegal to use the likenesses of Elvis Presley or Marilyn Monroe without reaching an agreement with their estates. Someone tried to cop on the Beastie Boys recently and the surviving members went nuts.
Doesn't matter if they're "paying tribute" — featuring John Lennon and Martin Luther King in an advertisement is weird and creepy. The campaign confirmed many anti-Apple biases of the company being conceited and hollow. Twenty years later, they're still combatting that image.
That said… the only truly great ad they've made in years was the Spike Jones HomePod bit.
Not surprising. Even the Airport routers ran some sort of variant of Darwin. One could make a fuzzy case for that being a “stripped down iOS.”
If the thing needs to be smart enough to reorient three magnetic fields, it requires programming and software tools, where would one expect that to come from?