Eric_WVGG

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Eric_WVGG
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  • Apple not taking chances with ads, is too 'vanilla' says former ad director

    ...
    Except Apple did get permission. 
    Damn. I did not know that. “Jobs pulled some strings to get usage rights from celebrities including Joan Baez (Jobs’ ex-girlfriend) and Yoko Ono (once a neighbour). If Clow had approached these people, he would be another adman. When Jobs called, he was a friend.” Alright, I redact some of that. I still think it comes off as creepy and arrogant, but glad to hear that.
    Eric_WVGG said:
    The campaign confirmed many anti-Apple biases of the company being conceited and hollow. Twenty years later, they're still combatting that image.
    This is insanity. It was a great ad, and it didn't confirm anything of the sort, nor are they combatting that image twenty years later. Normals have no idea of the "But Apple is arrogant!" troll trope. It's all in your head.
    Even Steve knew. “This is great, this is really great … but I can’t do this. People already think I’m an egotist, and putting the Apple logo up there with all these geniuses will get me skewered by the press.”
    king editor the grategatorguy
  • Apple not taking chances with ads, is too 'vanilla' says former ad director

    Apple should have gotten sued like mad over the Think Different campaign.

    It would be illegal for a company to make commercials featuring Tom Cruise without first reaching an agreement with him. It's illegal to use the likenesses of Elvis Presley or Marilyn Monroe without reaching an agreement with their estates. Someone tried to cop on the Beastie Boys recently and the surviving members went nuts. 

    Doesn't matter if they're "paying tribute" — featuring John Lennon and Martin Luther King in an advertisement is weird and creepy. The campaign confirmed many anti-Apple biases of the company being conceited and hollow. Twenty years later, they're still combatting that image.

    That said… the only truly great ad they've made in years was the Spike Jones HomePod bit.
    williamlondon
  • BetterTouchTool is the app the MacBook Pro with Touch Bar needs

    I dunno why this still needs to be pointed out, but you can remap the mostly-useless Caps Lock to ESC, it’s built right into the OS.
    Rayz2016
  • One cable to rule them all: a look at Apple's retired connectors through the years

    Worth noting that the first iPod used FireWire. This had the unintended consequence of making it the most affordable, high speed portable hard drive on the market; Steve Jackson’s crew used them to ferry Lord of the Rings footage from New Zealand to Hollywood. 
    chiawatto_cobra
  • Apple AirPower Qi charging mat headed for September landing

    Not surprising. Even the Airport routers ran some sort of variant of Darwin. One could make a fuzzy case for that being a “stripped down iOS.”

    If the thing needs to be smart enough to reorient three magnetic fields, it requires programming and software tools, where would one expect that to come from?
    StrangeDaysasdasdfastasleepwatto_cobra