jeff_cook

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jeff_cook
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  • With iPhone 8, Apple's Silicon Gap widens as the new A11 Bionic obliterates top chips from...


    birko said:
    Salivating at the possibility of A12 in macbook
    Apple won't use the Ax in Macs until they outperform Intel's best chips.  Putting Ax processors in MacBooks will only diminish Apple's buying power with Intel.

    Besides, a new class of Ax processors would be required to operate MacOS applications.  You don't want to force developers to recompile for a new processor design when all of their experience/expertise is firmly established in existing technology.  The exception to that statement is a processor that can operate two different OSs ala MacOS 9/MacOS X.

    You need to factor in the possibility that Apple's buying power won't diminish...but rather evolve. "We wont buy any more x86 chips, but will purchase all the A15 chips you can make".
    very good point.  The color of Apple's money is the same, especially when Intel is chomping at the bit to build chips for iOS based devices.  I'm pretty sure Apple orders a lot more Ax chips vs Intel native chips.  I think if Apple put Intel in a position where they could build
    Ax chips for Apple's desktop platform (whatever OS that is) vs Intel native chips for Apple's desktop platform, they would gladly take their money. In the end, I don't think Intel will care what Apple is putting in their Desktop platform (be it iOS or Mac) as long as Apple is buying silicon from Intel when they compare the revenue opportunity.   For example,If Intel tries to raise the prices on x86 chips for Apple because Apple is not buying enough and Intel is making Ax chips for Apple, then Apple  could just threaten to move their Ax business away from them for leverage until they come to their senses.    I don't think Intel wants to push that.   If Apple begins to move away from Intel on the desktop, then Intel will need to get more competitive and make it more attractive to stay on x86.  Trying to raise prices to Apple, isn't going to work.  That will just drive the opportunity to do business and the money away even further.  When your customer is moving away from your product the solution is not to raise prices.   What are tying doing to raise the prices 10x??  What about AMD are they going to raise prices 10x when Apple comes calling for a x86 replacement because Intel jacks up their prices out of protest? ...oh and btw, an opportunity Global Foundries to pick up Ax building business too?  Not going to happen 
    watto_cobra
  • With iPhone 8, Apple's Silicon Gap widens as the new A11 Bionic obliterates top chips from...


    birko said:
    Salivating at the possibility of A12 in macbook
    Apple won't use the Ax in Macs until they outperform Intel's best chips.  Putting Ax processors in MacBooks will only diminish Apple's buying power with Intel.

    Besides, a new class of Ax processors would be required to operate MacOS applications.  You don't want to force developers to recompile for a new processor design when all of their experience/expertise is firmly established in existing technology.  The exception to that statement is a processor that can operate two different OSs ala MacOS 9/MacOS X.
    There is no reason to put it in the smaller MacBook.   They will put it iPad Pro and continue to build out iOS for iPad to have the same desktop features as MacOS.  Eventually it will to replace the need for MacBook as iPad Pro gains more MacOS ported features. MacBook and MacBook Pro can continue along in parallel as this happens until it makes no sense to buy them anymore.    Give me a trackpad and adjustable hinge on a smart keyboard that attaches to the 12.9 inch and a few more Apple native MacOS apps ported over and I'm good. Terminal, etc.  They already are taking the steps to go in that direction.   Dock, Multitasking, Files (aka Finder lite). 

    MacOS is already feeling like it is falling behind in features in some way.  HomeKit, lack of App availability.  I think if Apple had an opportunity to get people off MacOS and only one common iOS platform (TV, iPhone, iPad, iPad Pro (Desktop replacement) ), then they would take it. If they can get people to move from MacOS on MacBook to iOS on iPad Pro by providing enough Desktop features in iOS, then I think they would be in a much stronger market position on the Desktop.   More Apps, more secure OS, less SW development efforts using a unified SW platform.

    I dont have a magic 8 ball, however indications do seem like they are heading in this direction.  I have no pressing reason to upgrade to High Sierra. It just not that much of a feature release for me and I suspect others.  The MacOS team has obviously focused on something else over the past year. 
    tmaymorkyStrangeDays
  • With iPhone 8, Apple's Silicon Gap widens as the new A11 Bionic obliterates top chips from...

    cincymac said:
    birko said:
    Salivating at the possibility of A12 in macbook
    Maybe Apple has been working on a MacBookAir with A12 ... :)
    there might be some truth there.  Its interesting to me that Apple putting out a minor tweak of Sierra this year. Maybe this is because the bulk of the macOS team is working on a port. 
    tmaywatto_cobra
  • Watch: Apple Music gets more social in iOS 11

    I'm liking all the recent short videos.  Keep them coming. 
    jSnively
  • Apple rumored to lean on Google Cloud Platform for certain iCloud services [u]

    volcan said:
    Please no. 

    Once that hat is done, all the encryption and security I trust Apple with is defeated by virtue of Google hosting my data. 

    Once Google has it, it's already stolen. 

    Maybe be this is Apples way of giving Obama what he wants without having to admit it. 
    This sounds like a bit of paranoia. Apple is encrypting everything on iCloud and as you can see by the screenshot, the data is being transferred by https. I sometimes wonder about people claiming to be so concerned about their personal privacy but have no qualms logging into their bank or email over a public wifi at the airport or restaurant and sending passwords in the clear with no encryption whatsoever. Anywhere you find wifi that does not need authentication, you'll find someone packet sniffing.
    which bank lets you login sending password in the clear vs  encrypted via SSL layer over https?
    afrodrijony0cnocbui