robjn
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Inside iOS 11: With 'antennagate' a distant memory, Apple switches back to signal bars
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ARKit processor limitations cuts compatibility to iPhone 6s, iPad Pro and newer
This new feature and hardware limitation of older devices will help drive sales of new hardware. We can expect some cool AR demos when the next iPhone is unveiled.
The WWDC looks great for Apple's business. The Apple Payment Card means Apple will (like a bank) be holding onto and able invest a chunk of user money. The iPad became a far a more serious professional device, with a file system and other features. We now have iMacs with the power to run VR - a compelling reason for many to buy them, and even more powerful iMac Pros in the pipeline as well as the yet to be seen MacPro. Also a revitalized iOS App Store.
Analysts previously bemoaned Apple's lack of VR, supposedly non-pro iPad, lack of Amazon Echo type device etc. Apple has answered almost everything.
Apple have put a lot of work into building an opitmized foundation for AR and VR and it promises to pay off in terms of performance. Same with HomePod - rather than rushing to market, they worked "for years" perfecting an advancement in acoustics and audio processing to create a speaker worthy of an Apple product. HomePod is not competing directly against Amazon Echo because Echo sounds relatively poor, neither is HomePod competing directly against Sonos, because Sonos is not so smart - it is competing against both and neither - it stands alone - it is perfectly positioned - it's much more than a great speaker.
The ecosystem has got much stronger with this WWDC in a way that will reinforce iPhone sales and complement them with another great accesory in HomePod. There's still a wait for AirPods, with supply lagging behind damand and already Apple has shown us what's next. -
WWDC silly season grows with seemingly baseless analyst speculation
If a new hardware feature requires developer support from day one it will have to be previewed in order for developers to get to work on supporting it.
Few situations necessitate this kind of preview but it does happen. New screen resolutions don't necessitate this. Third party app integration with a speaker or some new iPhone sensor might, but Apple can often launch a new hardware feature with just Apple support and open it up to third party developpers later. -
Cases for Apple's 2017 iPad Pros hint at tall 10.5-inch model, new mic positions
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Lawsuit accuses Apple & Visa of stealing ideas behind Apple Pay as Apple teases new tech