AppleZulu
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Apple could have sold me an iPhone SE 4, but it won't sell me the iPhone 16e
So the complaint here is that the entry level model lacks some of the features of the regular and premium models. Interesting.
Seriously, consider the challenge. Apple is obviously leaning into 'Apple Intelligence,' so much so that they included an AI-capable A18 chip in the 16e. The easiest way to make a less expensive iPhone without compromising on quality would have been to build it around an older CPU. Including the A18 is probably why it's not a hundred bucks cheaper, and also why they had to look hard at the iPhone 16 spec sheet for other cost saving options. They had to not only find ways to make it cheaper to manufacture, but also to identify features that would warrant spending $200 more for an iPhone 16. If this column and the complaints elsewhere about the lack of MagSafe are representative, they may have hit their mark.
For people looking to save a few bucks however they can, the 16e will work. It also won't be the only iPhone in four years that won't do AI, which by that time will be central to the Apple ecosystem. (This is also why they're likely about to come out with a Home Hub device that will process AI for all in-home connected HomePods and Apple TVs.)
On the flip-side, the complaints here also demonstrate that the 16e probably won't cannabalize sales of the 16, or make people who already bought a 16 mad that they could've saved $200 if they'd just waited a couple of months. -
Apple cut too much by removing MagSafe from the iPhone 16e
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Tim Cook meets with President Trump at the White House
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Apple is once again advertising on X, more than a year after stopping all ads on the platf...
It’s still early in this administration. Cook seems to be exercising discretion, trying not to be a target, while not exactly endorsing any of this, either. Cook went to the inauguration, but didn’t sit up front to be used for photo ops. It’s a slippery slope, but there can be wisdom in choosing your battles, rather than stepping forward to be the first cut down, while also not exactly being a boot licker, either. Remember, unlike any of their peers, Apple did not voluntarily shut down its diversity, equity and inclusion initiatives just to please the king. In fact, the programs were sustained through a shareholder vote. So at least thus far, Apple seems to be treading carefully, but is not becoming a Vichy organization. -
Foldable iPhones, iPads, & Macs: Everything you need to know about Apple's future