Fatman

Complete BS - the cost will be far less for Apple in the long term, that’s one of the major reasons for the migration! Cheaper, faster, cooler. The 28 core Intel Xeon processor in the Mac Pro’s top configuration retails for $3400 - just the cost of the CPU part alone! Then add all those dang cooling fans :-) I bet Apple will be making a performance equivalent 3nm multicore14z at 1/10th the cost by this time next year. We will see more Macs at the $999 price point and below in the next couple of years - choosing ARM over Intel will be a no brainer!

The 12z (7nm) looked very impressive on today’s demos. Now imagine what the -soon to be released - 5nm (or 3nm) 14z can do! It’s going to be a screamer! Time to short sell INTC!!

I agree with Ive’s decision to stop that project as described. However VR/AR could work ‘and be sellable’ if the lightweight glasses were wirelessly linked to an iPhone someone is already carrying in their pocket for the extra processing power ... the same way AppleWatch works. With the added benefit of an additional product sale for Apple.

An A11 processor in a charging pad? - at first I thought this is total overkill, since you would think that you only need a basic ASIC and a sensor to measure temperature and throttle current in response. This is a ‘smart charging pad’ that could communicate with each device! They are designing this the Apple way. Also if true about the A11 that gives some insight into how inexpensive these processors are to make.

Does Basecamp want special treatment? LOL Go sell your software on Android - the larger installed base and stop complaining ... oh wait Android users don’t buy anything. Hey schmuck just pay Apple’s fee and try not to cheat the system. Apple spends billions developing and maintaining the hardware,software and infrastructure so companies like yours can (easily) use Apple’s free dev tools, promote their app ... and make a lot of money. As for Basecamp CEO, he’s arrogant. Update your lame project management software it hasn’t changed in a decade - and you refuse to add features people want. Good luck with that model.