Car_guy

Certainly is about time. As a long-term Prime customer I shouldn't be forced to use a device I don't want just to access a service I already pay for when there is no technical reason to do so. Nice to Amazon finally acknowledging what many of their customers want. Airplay worked fine for me, but was very clunky so I only used Prime as a last resort. Hopefully they use/port the iPad app, which works well, and don't deploy a crippled version to continue trying to push people to their hardware.

This is good news for Apple investors and the presence of the Magna Styer engineers should be seen as evidence that Apple is focusing on the software (and possibly computer hardware) platform vs trying to build an entire car. It is good news for investors because even the most wildly successful auto manufacturers only make a 10-15% margin on their business. Even if Apple ended up with the highest margins in the industry, they would still be a drag on the margins of their existing business. That would only take place after absorbing heavy losses for 5+ years. Tesla is a perfect example. By concentrating on developing a new architecture platform for the future wave of autonomous electric vehicles Apple would be able to earn the much higher margins that a supplier earns along with much lower capital costs. They would be 'outsourcing' the development of their entire vehicle to the existing manufacturers while retaining the expanding market for consumer interaction and services associated with a smart, connected vehicle.