DesignNev

nolamacguy said:

how about you stop living in the denial dream world of an alternate reality? apple is better at this than you are, and they decided now was the time. there is absolutely no gain for you to ask us why they didn't do it the way you wish they would. that's not our shared reality. accept it and move on. 

as as for the AP battery life vs their old one, it goes without saying but these do a lot more. they have more sensors and more capabilities, which, surprise, uses more electricity. 

Ok calm down. Basic credentials are that I am an industrial designer preliminary in products/tech/electronics but have also done some 'top tier' automotive design. The kind of place where I been involved/advising directors of major car firm. Producing alternatives but highly analytical view points is what gets you noticed, it's what gets peoples minds thinking. It's a habit, sorry. Please take my words with a pitch of salt, as anyone should. I'm not saying anything I say should be written in stone or than Tim Cook should follow what I am saying. I've read this blog for probably a decade and decided I would write my thoughts. Maybe stir the pot and further my knowledge. And I appreciate the feedback.

I did learn a few things by doing some research. First, the camera isn't as "big" as you might expect with OIS and F1.8. Apple have done some great engineering to keep it in the same package. Obviously they have 2 camera in the 7 plus but they also have more space to play around with. Secondly taptic engine is massive but also a lot of people on here clearly value it more than I thought.

Is Dan Riccio a lier? I'm not really fussed if he is or isn't. I think his statements are cleverly worded but I think the truth is a little bent. IP67 standards have been achieved by other mobile phone manufactures for a while now with headphone jacks. There is validation to say that Apple chose not to spend their engineering time water-proofing the 3.5mm socket if they thought it might be on the way out. The time constrain would be that they wanted IP67 on the iPhone 7 and couldn't wait until the market had already heavily adopted wireless audio. This would particularly be the case with Apple being very ruthless with engineering and cannot afford failures with their tech, so it would be a large investment to do IP67 than jusrt grab an off the shelf part. People are much less forgiving when an Apple product fails than any other manufacture. The nature of having a reputation of such high standards in quality. Apple are known to chose things on their ascendancy and they have much more data than I do, I hope they are right but they aren't perfect. Sometimes course correction is needed. I am pretty sure they will never go back though. Only try and develop wireless tech better. They did change their direction with the Shuffle though. https://gigaom.com/2010/09/01/apple-updates-ipod-shuffle-brings-buttons-back/

With regards to battery size increase, I say roughly 10% because it is only a quick calculation. None of this is copy/paste from another source, I have measures the taptic engine, battery and headphone jack of both iPhone iPhone 6 & 7 and worked out what the extra space would give in battery capacity. I have also been working on Haptic feedback (which is the actual field of what Apple's taptic Engine fits under) for about 6-7 years now so I very much see its merits so it is great to see a big player bring it to the masses. 

Deelron said:

DesignNev said:

Basically they put this inside the iPhone over a 3.5mm Jack. Not the compromise I think most consumers would like to make.

the iPhone 7 has OiS, a large battery, a non-moving home button (decreasing a point of failure) and if I recall a larger earpiece speaker (no claims this is an exhaustive list), all which require more space.

Disassembling both, I would like to disagree. Firstly let us just look at iPhone 7 (non plus variant) and compare to the last phone not to have 3D touch and the Haptic Engine, the iPhone 6:
1.OIS only takes up more thickness, not width. (its probably smaller in width due to improved fixings and cabling)
2.The home button there isn't much in it.
3. Speakers, again don't think there is much in it, but the earpiece is maybe a few mm bigger. I will give you that.
4. Battery - 1960mAh vs 1810. That's 8% increase. Just a reminder that with only additionally including TouchID as a major hardware change Apple increased the iPhone 5 to 5S also by 8% through incremental improvements.
Go take a look for yourself on courtesy of iFixit iPhone 7: https://d3nevzfk7ii3be.cloudfront.net/igi/pOGETDcZmyClraJF iPhone 6: https://d3nevzfk7ii3be.cloudfront.net/igi/MSuCTMh4VHQMLOO2

When Apple added both 3D touch (3D-T) and Haptic Engine (HE) to the iPhone 6s it had to compromise on battery. Now they compromise on the 3.5mm jack to have the battery capacity again. So in my opinion, we have traded 3.5mm jack for 3D-T and HE as everything else has pretty much stayed the same with evolutionary improvements. These choices were made by Apple for a few good reason as Tim Cooke likes to always state about Apple technology:

1. It is a technology they own and is difficult to copy
2. Apple feels this is what makes the experience better. Better design if you will.

I would agree that TouchID covered these 2 bases but I am not sure about 3D-T and HE. What I would like to know is if this is the right compromise? Apple thinks so.

If we have to remove this "old port" @nolamacguy doen't need, can I have 10% larger battery which by my rough calculations you would get by removing these 2 bits of tech?

Basically they put this inside the iPhone over a 3.5mm Jack. Not the compromise I think most consumers would like to make.