Tart apple.
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Tim Cook says Apple is interested in both content creation and ownership
I'm not a big Tim Cook fan. He is slowly running aapl into the ground through sure bordom and lack of vision. Innovate or go to the Kodak graveyard. Even IBM is attempting to innovate in different arenas such as the cloud and still their employees have a thick layer of dust. If innovation is a bad watch then may I remind apple that once the pet rock sold millions but was soon forgotten by the chia pet and the clapper. Yes I hAve an apple computer I like it, but even there the keyboard is annoying.
Timmy, innovate or resign and if you truly have no ideas because you are too busy shaking your ass around political views and promoting life styles, may I suggest a M&A maybe snap chat or anything. Don't be the pink version of Balmer, accounting is not innovation. Jobs was a visionary, with ideas that were way ahead of the curve. Today's apple is like watching milk slowly sour. Now go do something, anything, good luck.