emcnair

I think Apple is taking a similar approach with folding phones. Right now, the technology isn’t quite there. I am sure Apple has several iterations in development. And when they finally release an actual product, it will turn the industry upside down. Apple has creativity, integrity, money, and a very loyal following. They can patently explore possibilities and release products when they make sense.

My first Mac was a Mac Plus. I purchased it in late 1986 for $2,499, about $6,900 in today's dollars. For those complaining about the price of the Apple VisionPro, you need to understand that this device is not for you. This is a new paradigm. Looking at the specs, I suspect Apple barely makes money on the VisionPro. I wouldn’t be surprised to learn that Apple will be losing money on the initial release, which is why they are restricting its initial release to the US. It's also being released as a “Pro” product. Apps will be created; they will be amazing. Right now, it's a niche product. Five years from now, it could potentially supply all your computing, communication, gaming, and entertainment needs. This is truly a pivotal technology.

slurpy said:

I strongly believe what Apple reveals in this space will be mind blowing, and will actually have meaningful, useful and well thought out applications. They’re not just gonna shit out an AR product for the hell of it, or as a superfluous gimmick. 

I agree. It’s also clear that any headset that Apple creates won’t isolate you from the rest of the world.

Beats said:

jetpilot said:

Has anyone yet considered the possibility that this new CarPlay IS the "apple car" project?

The visuals are indeed beautiful and Apple-like but I highly doubt Apple spent almost a decade and billions of dollars and thousands of employees on this. At most maybe they canceled the Car and distributed the remains as CarPlay.

emcnair said:

jetpilot said:

Has anyone yet considered the possibility that this new CarPlay IS the "apple car" project?

I was thinking the same thing. Apple could focus on the digital user experience. Let car manufacturers focus on the vehicle and the driving experience. 

This only sounds good in theory. Apple likes to control the hardware so the software works optimally and they own the hardware.  The problem with letting the car manufacturers deal with the hardware is that no one is stopping Google/Samsung/Amazon from ripping off Apple and car manufacturers running with it.

A valid point, which I won't argue against. However, I will add that maybe Apple has concluded that building a car might not generate enough revenue to justify the expense. Maybe they will just sell  the automotive manufacturer a “little black box” that contains the Apple-designed “brain” that runs the vehicle. Perhaps it's nothing more than an upgrade item for consumers. I know it's very unlikely, but something to contemplate. I wouldn’t mind picking my car, than selecting an Apple CarOS to interact with. 

jetpilot said:

Has anyone yet considered the possibility that this new CarPlay IS the "apple car" project?

I was thinking the same thing. Apple could focus on the digital user experience. Let car manufacturers focus on the vehicle and the driving experience.