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Samsung buys Harman for $8B in deal that could pave way for 'Apple Car' competition
It would appear that this acquisition is in line with Samsung's conglomerate approach. Neither Car Play nor Android Auto have any meaningful traction yet. But all cars will have some form of smart, touchscreen function that will be a prominent feature going forward.
Probably just a way for Samsung to position themselves to be the biggest vendor of the infotainment center/cluster in a high demand market. After the Note 7 fiasco, they have probably realized diversification is the best path for them going forward. Particularly with the maturing smartphone market