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Okay the product isn't up to Apple's standards yet. But why cancel it? Why quit? Why say, no, we just can't do it, not today, not tomorrow, not ever. What the hell, Apple? You are making TV series. You are issuing a credit card. But you can't handle a charging pad? This is an ominous sign in my personal opinion.
Apple probably could have successfully raised prices, had they not picked a very bad moment, with a confluence of the strong dollar, Trump's tariffs, and a general global economic slowdown. However, what you also have to ask yourself as an investor is, what are other stocks doing? Mostly they'll be going down, as the entire market continues its correction. The biggest factor in my personal opinion is the Sugar Diet that the Republican tax cuts fed the economy -- now the sugar rush is over, and the current and future generations are waking up to their debt hangover.