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Lol can confirm, i own iPhone 2g and 7plus. Have also owned 3G, 4s, 5, 5s and 6s. I'm certainly one for the brand loyalty. I like Apples ecosystem. Will I buy a 8/10th year anniversary iPhone or whatever? ...probably. I find every time I say I won't upgrade I tend to find someone in the family to give/sell it to and then I upgrade. It's fine paying a little bit a month for something I use a everyday almost as much as my Macs.
Death knell? Im using my 2011 2.3ghz 17" MBP for on location edits for a feature film using FCPX. It even runs the 4k+ resolution RED material ok. I mean, I would only have upgraded at least twice to new 17" MBPs (every 2-3 years upgrade cycle for me normally) by now if Apple had continued to offer the one screen size laptop that suits my needs. But lacking a new 17" my one with its matte screen is still magnificent. ...But I would love upgraded internals, a cooler running CPU and a vastly more powerful Radeon GPU. Apple? Guys? Come on...