Rieux

Good D.E.D. material as usual, but I did notice:

Steve Jobs got flack for explaining....

That should be "flak" (without a "c"), not "flack." Flak is anti-aircraft fire; the implied analogy is that a person "taking flak" is akin to an airplane being shot at by gunners on the ground. A "flack," with a "c," is a human being—a P.R. professional.

There's also a subsequent reference to "Appel's rivals," which probably should be Apple's. Though Richard Appel does seem like an interesting guy who possibly has interesting rivals.

The predictions about the iPhone SE and iPad are much more plausible than the rest of this silliness.

Copy-editing tweak:

In the passage “at a time when the company itself” four paragraphs into the article, it’s really not clear which “company” is being referred to. The latter part of the paragraph suggests that it’s Apple, but in the immediate context of that clause, “the company” seems more likely to be Microsoft or one of the smaller corporate entities that are referenced without being named. Which makes the sentence confusing. Perhaps replace “the company” with “Apple”?

dewme said:

[AirPods'] simplicity and immediacy of pairing, ... potability, ... and reasonable balance between sound isolation and environmental awareness makes them one of the most pleasurable-to-use products that Apple has ever produced. 

I like Apple products as much as the next Apple Insider reader, but I'm pretty sure you can't drink AirPods. Or at least you shouldn't.