Truskino

78Bandit said:

I could understand if one of the owners had been named Steve Jobs.  Even with registered trademarks it is hard to go against someone using their own name unless their business is in direct competition with yours and the name would cause confusion among potential customers.  I recall a large company (I think it was Ford) in the early days of the Internet suing the person who had ford.com registered.  Turned out the guys name was actually Ford and he wasn't in any kind of trademark violation.  The company eventually bought the domain for what I assume was a hefty payday for the anonymous Mr. Ford.

This, however, is a pretty blatant, deliberate use of Apple's Steve Jobs' name that is designed to sew confusion.  I can't believe it held up in court with the company having no legitimate claim to the name and the logo being tied to the look of Apple's logo with the bite taken out of the side.  If they ever try to export their product out of Italy I would expect rapid lawsuits from Apple in each affected country.