DAalseth

Not to be overly cynical about this, but I feel that any report about a tech product that says a delivery three or more years away is just an I Don’t Know. They know Apple, or whomever, is working on something, but it’s still in the ‘someday’ category. 

sdw2001 said:

DAalseth said:

Good!
My nephew writes music for movies and TV. He’s very good at what he does and is paid well for it. But I can see a day when the studios tell him, “Yes your music is fantastic, but we can get good enough music from the AI composer for a few pennies.” At that point his career will be over and him, his wife, and their two kids will be out on the street.
This is the real cost of AI moving into the arts.

Well, that's not necessarily true.  First, it won't happen overnight.  Secondly, technological change always destroys some jobs and creates others.  And while AI may change the way he does his job (perhaps very significantly) it's unlikely top replace him completely.  AI cannot make artistic choices.  It can assist with them, but it can't make them.  I do a lot of video editing with audio.  AI could help me sync clips to the audio, time transitions, suggest themes, etc.  But it can't pick which royalty-free music fits the voice of the video beyond generic "emotional piano music" or "country two step".   Creating an emotional reaction and communicating feelings requires....feelings.  

This is not like replacing buggies with horseless carriages. All the buggy companies just learned how to put a motor on their product and everyone went on happy and employed. This is more like when companies sent their manufacturing jobs to Japan and China and told the textile workers they would just find better jobs. That didn’t happen. People, hell whole towns were left destitute.

And it won’t happen with this. Last fall I read an article where Netflix had scanned their animation back catalogue to train an AI. Then they fired their background animators and are using the AI to do the backgrounds, landscapes, room interiors and such. And the animators? Gone, no more work, they were cut loose without a second thought. Netflix saved money, and the artists DIDN’T get better jobs. Is the animation as good? No, but Netflix saved money.

A few years ago I read where studios were experimenting with computer generated scripts. Back then they needed real writers to clean them up and make them actually usable, but it was the beginning. We are nearly to the point where AI scripts, will be “good enough”.Couple that with AI animation, and and AI music, and you won’t need any creative people. Oh it will start with low budget, direct to disk crap aimed at children. The industry mostly doesn’t respect them as an audience anyway. But after cutting their teeth on that it will move up.

Stay tuned, in 2035, you will be able to stream a film, All AI created and done in CGI. No actual person below the Producer involved. No writers, musicians, animators, or actors needed. It will have cost pennies to make and will rake in the money.

Just too bad the people that used to work in that industry won’t be able to afford to see it. 

igorsky said:

DAalseth said:

This is a good judgement. Just because Apple is called Apple doesn’t give them rights to every use of the word. In this case Apple has no product called Apple Jazz and Bertini is not trying to act like he is affiliated with Apple. If there is confusion, well that’s the way it is.   For that matter there is a Jazz Apple, the fruit, that is patented and the name trademarked. Apple couldn’t go after them either.

Yeah it's a good judgement if you support copyright squatters.

Apple Jazz is not Apple Music or Apple Classical. Apple had no justification in going after him. They just want to claim anything with Apple in the name which is an unjustifiable overreach. He has had a group called AppleJazz since the 1980s. Apple was utterly, completely, and totally in the wrong here and I am comfortable in calling them out for their abusive behaviour on this one. 

This is a good judgement. Just because Apple is called Apple doesn’t give them rights to every use of the word. In this case Apple has no product called Apple Jazz and Bertini is not trying to act like he is affiliated with Apple. If there is confusion, well that’s the way it is.   For that matter there is a Jazz Apple, the fruit, that is patented and the name trademarked. Apple couldn’t go after them either.

I have a feeling we are getting this close🫸🫷to having a Streaming Service Awards show start that slowly draws interest away from the Academy. Imagine the SSA Awards show that handed out the Sallys every year. Stranger things have happened. I remember when nobody had heard of this thing called The Golden Globes.