KITA

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KITA
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  • Apple gaining PC marketshare despite lower Mac shipments, fresh estimates suggest

    sacto joe said:
    robbyx said:
    MacPro said:
    robbyx said:
    genovelle said:
    wood1208 said:
    I doubt it. If Apple wants to make a sizable dent and expand MAC user base, eco-system than keep expanding bottom user base. Offer GoTo systems for bottom huge user base and rest to professionals,enterprises,
    Sizable market share doesn’t make any money. The companies who are selling those computers are not making profit on them. Profit means you can continue to develop new things while others suffer or die. 
    On the other hand, you need marketshare to attract third party developers, something Apple has done quite well on iOS, but never particularly well on macOS.  The Mac is withering on the vine at Apple anyway. They’re going to keep it alive until iOS can replace it, but it’s clear that computers, at least in the traditional desktop sense of the word, haven’t been Apple’s passion for a while now.
    There are quite a few Macs out there and unlike the buyers of low-end PCs, they do have the ability to buy lots of stuff.  Don't get me wrong there are great high-end PCs out there from the likes of Dell but the vast majority are low-end crap.
    When I read comments like this, I just sort of marvel at how Apple fans have changed over the years.  It never used to be about which company was the most profitable or which users did or did not have the means to buy things (in other words, naked classism).  It was always about which platform was better.

    Today Apple fans routinely point out how Apple takes the lion's share of profit in a market or how buyers of low-end, non-Apple products are cheap and don't spend any money, or can't (because they are poor and some cheap low-end Android or crap PC is the best they can do).  And we wonder why so many non-Apple fans think so poorly of Apple fans...

    When it comes to developer support, the reason we don't see more developers embrace the Mac is marketshare.  Mac marketshare has more or less climbed as high as it's going to climb as long as Apple stays the course.  Apple might very well be the fourth or fifth largest computer manufacturer, but when it comes to total marketshare, they are a drop in the bucket compared to Windows.  So most developers don't care - and never will care - about the Mac.

    While Apple massively gouges its customers with a 40% profit margin, something Apple fans on these forums routinely celebrate (which I've always found very strange considering that we're the ones being gouged!), Dell and others sell you better hardware at sometimes half the price.  There's a thriving third party software market for Windows.  Those low-end PC customers must be buying lots of third party software, contrary to your suggestion, or the vast majority of developers wouldn't be supporting Windows.  If all the money was in Mac development, we'd be spoiled for choice in the Mac world.  Unfortunately, the opposite is true.  So I think you're pretty much flat wrong that low-end PCs don't translate into third party software sales.

    With a ~40% profit margin and more cash in the bank than most governments, Apple could compete on price if they wanted to.  Like I said earlier, and have said many times before, I don't believe that Apple is particularly invested in the Mac these days.  Apple is clearly much more enthusiastic about iOS than macOS.  If Apple really wanted to grow Mac marketshare, there are many approaches it could take.  Instead, the Mac withers on the vine, with the occasional underwhelming, and increasingly overpriced, update for each model.  
    Ignore the reality that Microsoft uses clone makers to generate its cheap ash hardware and Apple uses its software to give great advantage to Apple product owners.

    Never admit that Microsoft can’t even begin to accomplish the integration between hardware and software that Apple does.

    Ignore the reality that Apple products last longer and perform better for longer than most PC products.

    The Windows ecosystem is Microsoft's software advantage. It's hard to use a Mac computer when it can't do nearly as much. There's a reason Apple is essentially non-existent in the workstation market, and it's not just their lack of hardware.

    Hololens, the leading AR system, is just one example of Microsoft raising the bar on hardware and software integration.

    Butterfly keyboard says "what?"... Seriously, most PC products that cost as much (or in many cases quite a bit less) as an Apple product will probably last you just as long if not longer. A lot of them are also easily serviceable and have more powerful hardware.

    iOS and iPhone are still Apple's bread and butter. Services, and potentially new markets, look to play a key role moving forward.
    muthuk_vanalingam
  • 2019 iPhone will charge AirPods Wireless Charging case, have larger battery

    MplsP said:
    urahara said:
    Do you have AirPods?
    jbdragon said:
    I think this is a dumb gimmick and just copying Samesung!!! I've always been for Apple just making these iPhones a little thicker so there would be no need for a camera bump, which in turn gives a little more space for more battery. Because I think a larger percentage of iPhone users would like a larger battery. Apple makes the iPhone a little more energy efficient. You think great, the iPhone will last longer, but no, Apple at the same time just shrinks the battery right along with it even more so. In the end, just making Apple a even larger profit. I don't see much need for the iPhone to wireless charge Airpods. I think it's a feature few would even use.
    The battery in the AirPods case lasts up to 24 hours. Why would you need to charge them off your iPhone? If you have to go that long, odds are your phone is dead, too.

    From the first time I saw Samsung's reverse charge feature I've said it was a dumb gimmick. I don't know about Samsung's hearing-aid headphones, but with AirPods, the battery in the case makes this unnecessary. Beyond that, you can't effectively use your phone while reverse-charging, doing so sucks battery from your phone when many people have trouble getting their phone battery to last long enough, and to top it off, you lose energy in the charging process. Lose-lose-lose.
    You can use the reverse wireless charging while your device is charging via USB-C (dual charging). In the case of Samsung, you can use this to charge your watch, wireless earbuds or even another person's phone while plugged in. Of course, now all you need is a single USB-C cable.

    It's also worth noting that the earbuds or watch have relatively small batteries and won't drain your phone too much even when topping up on the go.

    Nothing about this is a "dumb gimmick", it's actually quite useful once you understand the applications.
    muthuk_vanalingam
  • Apple has been working on AR and VR for years, and it will pay off in the 2020 smart glass...

    trackeroz said:
    “A patent granted in February 2019 for "Method for representing points of interest in a view of a real environment on a mobile device and mobile device therefor" offers an AR view that overlays a user's surroundings. In this case, Apple mostly refers to the concept for general navigation, superimposing points of interest and associated data in the camera view, allowing users to know roughly where the place is in relation to their own location. “

    As as much as I like Apple I can’t see this patent withstanding prior art. Anyone who has read Daniel Suarez’s “Daemon” and “Freedom TM” will know that he has explored this and SO much more. I only hope Apple gets it close to that!
    Google IO 2018 - Maps AR navigation:




    caladanian
  • AMD unveils Radeon 7 graphics card likely to appear in future pro Macs

    macxpress said:
    I really want to see the return of Nvidia Macs.  Tim Cook ... make this happen.
    For what? Gaming? NVIDIA screwed up and hasn't been back with Apple since. And, I could be wrong but I don't think they want to support Metal either and if they don't want to support Metal then there's no way in hell NVIDIA is ever coming back to the Mac. 
    CUDA, Tensor and ray tracing are some very compelling reasons.
    baconstangPylons
  • Early render suggests 2019's 'iPhone XI' could have triple-lens rear camera

    Increasing the number of lenses is one thing, but I'm also curious to see what sort of further developments there will be in terms of computational photography (essentially what made the Google Pixel cameras so good).

    Meanwhile, some manufacturers are just doubling down on the number of lenses:




    baconstang