JohnDenver101
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Sizing up Tim Cook's vision for an immersive wearable
Why does no one mention how small this market is? Smartphones and smart watches were large markets with massive growth rates before Apple got it them. VR/AR is not. Apple didn't bring anything completely ground breaking to this industry so I don't understand what the strategy is to make this another "next big thing" moment. Maybe they aren't looking for that, but that wouldn't feel very Apple to me.
Tech has followed a trend of becoming less cumbersome for the user for 50 years. From large room-sized computers, to personal computers, to the mouse and GUI, to the laptop, the smartphone, touch and now voice. This headset feels like a step backwards at least for a computing device. People are inherently lazy and having to put a device on your head when you could just check you phone, watch or ask Siri (yea I know that's still terrible) for basic tasks doesn't seem like something someone will pay money for.
The other argument I hear is that "this will be amazing when it's the size of a pair of sunglasses". Handing waving away how difficult it would be to shrink this tech down to that size, you still run into the same problem mentioned above. You have to go find your glasses to use them. Unless you wear your glasses 24/7, it's still an inconvenience. Secondly, you lose the ability to have VR with sunglasses unless they make them like swimming goggles.
LASTLY and something I still don't understand why no one is talking about is the health risks. Multiple studies have shown that using IR light close to the eye can damage the eye and potentially cause diseases like cataracts. The Vision Pro has like 14 IR sensors a centimeter from your eye. Sorry but I'm not going to be wearing something like that until you can definitely show me there is no risk to MY vision.
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Internal fighting and privacy concerns hinder Apple's ability to modernize Siri
Apple will need to figure it out quick. They have spent the past 7-10 years working on cars and VR which remain to be seen let alone anything more than a niche product. Meanwhile in a matter of months chatGPT has revolutionized the way we do things and Apple was caught completely flat footed. I use chatGPT daily and cringe when I need to ask SIRI to do something on my phone. The fact that Google and Microsoft are adding AI throughout their software should be a major concern for Apple.