Stumble
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The myth of Apple's impossibly difficult (yet super easy) hardware business
The reason I buy all Apple stuff is easy to explain... While my wife and I were in an Apple store buying new iPhones I just happen to ask if they had a replacement battery for my old laptop (about 7 years old at the time). The associate pulled one out of a drawer and rang us up. Shocking my wife since we had just come from ordering a handmade battery for her 3 year old Dell, because Dell no longer supported it.
In the 15 years I have bought almost exclusively Apple equipment it has always done what it advertised, worked well, and the OS while sometimes restrictive in what you can do, also prevents non-power users from screwing the whole thing up by accident.
The way I figure it is I charge about $200/hr for my time. So not screwing around with drivers, compatibility errors, reboot issues, and all the other hardware-software conflict stuff on a PC saves me a huge amount of time, and thus money. If I save 10 minutes a week not having to support my hardware it saves me enough every year to more than pay for the premium for Apple stuff.