nerdrage

This is a rare article that actually tries to suss out what Apple is doing with AppleTV+. Clearly they're not chasing total subscriber numbers. If they were, just buy Netflix and rename it AppleTV+. Boom, now you're the market leader. Or if that's too pricey, start churning out the same tsunami of crap that Netflix does. True crime, romcom, heists, 70 shows about serial killers etc. Can't be that hard to mimic. The fact that Apple has spent years doing the opposite means they have some other strategy entirely. Using AppleTV+ as a loss leader to boost Apple One subscriptions is one possibility.