NoAppleIdolitry
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Angela Ahrendts, the 'non-techie' who runs Apple Retail, joined Apple on October 14, 2013
gatorguy said:Rayz2016 said:retrogusto said:When she was first hired, I found her kind of inarticulate in interviews, and her poor grammar seemed like a bad sign. Nobody’s perfect, of course, and the guy she replaced was completely clueless, but it made me nervous.
Odd that you find her "kind of inarticulate". -
Angela Ahrendts, the 'non-techie' who runs Apple Retail, joined Apple on October 14, 2013
The hell of Apple Retail as it is today started in the fact that Angela is not a techie. Her lack of appreciation of what distinguished Apple products in use as compared to the fleets of crap in the marketplace prevents her from understanding what made Apple special for so many years and prevents her from weaving that into the in-store experience and building that value in for new Apple customers. She got the image of it, but didn’t understand the differentiating function of it. That has lead to her dealing with the Apple experience as nothing more than a bigger horse than she had before to flog in the race to profits, because that’s all she knows. She does nothing to nurture the the ken of Apple but pay it lip service, while her willing sycophants bow to her. Angela’s Apple is riding on the memory of what it was, rather than growing its approachability for the user, which is the only thing that matters. Angela is not a “Crazy One” who “Think(s) Different”. Her new store design concept is a straight rip-off of Ron Johnson’s intended make-over of JC Penny’s. Her calling it a “Town Square” is just another outcome of that fact. There’s nothing appealing in the idea of going to hang out there to see what’s happening “Today At Apple”. What’s happening is customers waiting for service confused about what’s going on, crying or screaming kids running around, while the money is shoveled into the till at an astonishing rate, but with no answer to their iCloud questions available until (maybe) next Tuesday, or if they go home and call Apple Telephone Support.
Ask any customer who has stood in a six deep line at a mall location on a Tuesday afternoon just to get in the door to buy an overpriced iPhone case just how great Apple Retail really is. Ask someone who just bought a new Mac portable how they felt about walking out the door without a bag because the supply has run out. Go to a store and try to purchase a simple functional case for your new iPad. They have no $50 or $60 answer nearly as good as the original and highly functional iPad case to respond to the simple utility $10 buys on Amazon. Ask any longer-term employee how they feel about the dwindling team serving customers with more and more complicated issues about the stress and anxiety they come with and leave with every shift. The supposedly beautiful stores are not a place for a luxury tech welcoming experience. They are a purgatory of ill-spent capital and indulged ego to be endured.
Should the day come that Angela ascends to the CEO position, it will be the end of the Apple so many have loved for so long. It will become just another company making a boatload of bucks on promises remembered but never fulfilled, just as her leadership of the sales effort has already brought to the stores she has been entrusted with. Such a pity.