jrl

Apple, among other unnamed tech companies {if you've been around for awhile, you can figure it out} have been "in play/out of play" for a LONG time...emphasis on LONG. Most of what I just read above, smacks of "Sesame Street" attention spans and inability to take the long term view - which equity investing is all about, IMHO. Yes, things change, ALL THE TIME, but look at the fundamental vision, mission and strategy of the "anti-IBM" vanguard. It hasn't changed. Why? Because it's founded on a fundamental belief that creating usable technology, and now, services, is good. I've not seen the fundamentals of Apple's vision change since the early days in the garage. Strategies and tactics...of course, humans are leading the journey, so yes, they falter at times. Making good profits for profit is not necessarily a bad thing; seeking ONLY profit is. I'm not sure I've seen this, yet. So, what am I doing? I'm quintupling down with a mixture of hope and belief, the Apple will "bob" once again. It's only a game, folks. At the end of the day, it don't mean diddly.