gennaromac

To me is like to see the old days of the Apple of the end of the '80s when they were selling really expensive (and good sure!) stuff when the competitors with product good enough to fight where duplicating, triplicating etc. etc. the market share. Result? Apple dropping from over 30% of the Market to the near 2% of the end of the pre-Jobs era. The services are sure a good point, but let's tell the true, who's going to buy an Apple service if you do not own at least an Apple (hardware) product? It just makes no sense. Of course this doesn't means that Apple should produce junks ... not at all! But if you compare the price of the iPhone XS with the price of a Galaxy S9 (the direct concurrent) you notice how after almost 1 Year, you can find an S9 at half the price of the iPhone: sure, you can buy another model, but again ... about 800€ for an iPhone 8 old more than 2 years is crazy. Again, I do not expect to buy the highest Model for 500€, but c'mon ... 1200€ ... More or less the same Story with the Mac: the Price entry point has been raised to about 800€, if you do not want to buy a computer old of several years (the old MacBook Air), you need to spend about 1300€ for an underpowered MacBook (forgetting the ridiculous size of the entry point SSD...). Good news from the iPad, but not knowing how many pieces they sold, the doubt is also that as previously for the iPhone, you see more revenues because of the highest price entry point: good strategy for the immediate but in a long time?

If my memory is not lying the last time I remember an Apple software running a non Apple device was on a Motorola phone and the experience was ... terribile. I think that what distinguish Apple from other companies in the consumer market is the capacity to give a consistent experience through different devices and this unique features comes from the fact that Apple at the really end is the only that product both hardware and software. I don't know, but my feeling is not positive about this movement.