txdog
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A practical guide for why spatial audio music is great
Music is a different case than movie sound. With music, most of the important information is in front of you. Music concerts have a "front". Stereo works very well for them. Sure, it is possible that Atmos (or other surround formats like ambisonics) might improve the experience by proving reverberation and ambience - "space" - through the surround speakers. Doing a mix where the listener is in the band is just stupid and thankfully that rarely happens now.
Movies and VR have much greater utility of surround sound - even 5.1 is an improvement for movies, Atmos can be very useful. For VR and decent gaming experiences it is mandatory, Atmos is not bad, ambisonics is better but less commercially produced.
So Atmos music can be good, but I get more from uncompressed streams and a good pair of stereo speakers (JBL M2s). I do not like headphone listening for pleasure, but Atmos over headphones can also offer an improvement in spaciousness, so maybe that is the point - there are a lot of headphone listeners...
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Apple Music rival Tidal enables 'master'-level audio quality on iPhone & iPad
MQA is compressed. It might be slightly better than 16/44.1 redbook quality audio, but it is demonstrably NOT equal or better than a 24/96 master. for more information read John Siau's analysis of it here https://benchmarkmedia.com/blogs/application_notes/163302855-is-mqa-doa
I too wish that Apple would offer lossless audio (I run a suite of studios, I care about audio quality, I do not own a Tidal account), but for most people they are happy with 256K AAC, and to be honest for most popular music it is a fine delivery format.