vipretr

About a year ago I came upon a YouTube video of Jobs speaking to an audience where he offered these words: "You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it." The imprint Jobs left inspired, in part, his team to listen to their own internal "navigation" system rather than reflexively adhere to the roadmap co-created by Steve et al. DED: this is an insightful portrayal of past and current inflection points, illuminating operational excellence as being the translator and transducer of corporate soul-guided vision, artful design, and functional, edge-piercing technology into consumer products that are exceptional, effective, and emotional. Thank you for your storytelling...

A brilliant tome-tale. Retrospective, introspective, prospective, reflective, sans invectives. Bravo and bows to you, DED.